Guides and Resources

Guides and resources

Everything I know about fractional revenue leadership, in plain English: how to hire one, what it costs, the ROI, outsourced sales and marketing, and how it works in your industry.

Fractional CRO, explained

  • How to Hire a Fractional CROHow to hire a fractional CRO: when you need one, what to look for, the questions to ask, and what it costs.
  • When Do You Need a Fractional CRO?The clear signs you need a fractional CRO: stalled revenue, no owner of the number, churned VPs, a great product that will not sell.
  • Is a Fractional CRO Worth It?The business case for a fractional CRO: what it costs, what it returns, and how it compares to a full-time hire or doing nothing.
  • What a Fractional CRO Actually CostsA straight answer on fractional CRO pricing: what it costs per month, how it compares to a $250K full-time CRO, and when each level is worth it.
  • Fractional CRO vs Hiring a VP of SalesTired of $30K-a-month VP of Sales hires you fire in 90 days? A fractional CRO gives you proven revenue leadership with no hiring gamble and no lock-in.
  • Fractional CRO vs Outsourced SalesFractional CRO, fully outsourced sales, or a do-it-yourself system? A straight breakdown of which fits your stage, and how to choose.
  • Interim CROAn interim CRO to own revenue during a gap, a transition or a turnaround. Senior leadership in the seat now, hands-on, without a permanent hire.
  • Outsourced CROAn outsourced CRO who owns your revenue function from outside your headcount: strategy, team, pipeline and the number, without a full-time hire.
  • Fractional VP of SalesA Fractional VP of Sales who builds and runs your sales team, the playbook and the pipeline, hands-on, without a full-time hire.
  • Fractional Chief Sales OfficerA fractional Chief Sales Officer who owns the sales organization, strategy and number, hands-on, without a full-time executive salary.
  • StartupsA fractional CRO for startups: senior revenue leadership from first revenue to Series B without a full-time hire. The motion, the team and the number.
  • Sales Training Alone Does Not Work. Here Is What Does.Most sales training fails because nobody runs it afterward. I have trained 2,000 salespeople worldwide, then managed them to the number. Here is what works.
  • When Founder-Led Sales Stops ScalingFounder-led sales stalls when every deal still runs through you. Here is how to turn it into a motion a team can run, without losing what got you here.
  • How to Build a Sales Team After You RaiseJust raised? The fastest way to burn the round is hiring reps with no motion and no leader. Here is the order of operations that turns funding into revenue.

By industry

  • SaaSA fractional CRO for B2B SaaS: ICP, pricing, the outbound motion, the team and the forecast, owned end to end, without a $250K full-time hire.
  • IoT and HardwareA fractional CRO for IoT and hardware: complex B2B sales of devices, software and services, direct and through distributors, across borders.
  • Medical DevicesA fractional CRO for medical device and medtech companies: regulated, high-trust B2B sales, distributors and direct, across the EU and beyond.
  • ManufacturersA fractional CRO for manufacturers: open new territories, sign distributors and retail chains, and get product onto shelves in markets you wrote off.
  • CybersecurityA fractional CRO for cybersecurity: selling to CISOs through long technical evaluations and channel, owned end to end without a full-time hire.
  • FintechA fractional CRO for fintech: long, compliance-heavy B2B cycles into banks and enterprises, owned end to end without a full-time hire.
  • Defense TechA fractional CRO for defense and dual-use tech: government and B2G sales, RFIs and RFQs, long procurement, owned end to end.
  • AI CompaniesA fractional CRO for AI and deep-tech startups: turning a powerful product into a repeatable B2B sales motion, owned end to end.
  • Digital HealthA fractional CRO for digital health and health tech: long clinical and enterprise cycles into providers and payers, owned end to end.
  • Climate TechA fractional CRO for climate and energy tech: long industrial and utility cycles, projects and channel, owned end to end.
  • FoodtechA fractional CRO for foodtech: selling into retailers, distributors and manufacturers, channel and direct, across borders, owned end to end.
  • AgritechA fractional CRO for agritech: selling into growers, cooperatives, distributors and agribusiness, channel and direct, across borders.
  • Robotics and AutomationA fractional CRO for robotics and automation: complex hardware-plus-software sales into industrial buyers, channel and direct, owned end to end.
  • SemiconductorsA fractional CRO for semiconductor and chip companies: long design-win cycles, OEMs and distributors, global sales, owned end to end.
  • Logistics and Supply ChainA fractional CRO for logistics, supply chain and mobility tech: enterprise and operations buyers, long cycles, channel and direct.
  • InsurtechA fractional CRO for insurtech: selling to carriers, brokers and a regulated, conservative industry through long cycles, owned end to end.
  • ProptechA fractional CRO for proptech and real-estate tech: selling to owners, operators and brokerages in a slow-moving industry, owned end to end.
  • LegaltechA fractional CRO for legaltech: selling to law firms and general counsel, conservative buyers and procurement, owned end to end.
  • HR TechA fractional CRO for HR tech: selling to People and HR leaders in a crowded market, mid-market and enterprise, owned end to end.
  • EdtechA fractional CRO for edtech: selling to schools, universities and districts through budget cycles and procurement, owned end to end.
  • Developer ToolsA fractional CRO for developer tools and infrastructure: bottoms-up adoption plus enterprise expansion, technical buyers, owned end to end.
  • Biotech and Life SciencesA fractional CRO for biotech, life sciences and lab tech: scientific buyers, pharma, research labs and long technical cycles, owned end to end.
  • TelecomA fractional CRO for telecom and connectivity: selling to carriers and operators through RFPs, long procurement and channel, owned end to end.
  • EnergyA fractional CRO for energy, utilities and industrial tech: long project cycles, B2G and channel, owned end to end without a full-time hire.
  • Professional ServicesA fractional CRO for agencies, consultancies and professional-services firms: building real business development beyond founder-led referrals.

Outsourced sales and marketing

  • Outsourced Sales and Marketing DepartmentAn entire outsourced sales and marketing department for hire: the people and the senior management under one roof, via KSW Solutions.
  • Outsourced SDR TeamAn outsourced SDR and BDR team that books qualified meetings, built, trained and managed for you outside your headcount.
  • B2B Lead GenerationB2B lead generation that fills pipeline with qualified meetings, run by an outsourced sales and marketing team with senior leadership.

Market entry

  • US Market Entry for Israeli StartupsBreak into the US market the right way. An operator who has built US and global sales for Israeli and international companies, on the ground.
  • The US MarketA fractional CRO to take a foreign or global company into the US market: pick the beachhead, build the motion and the team, and sell, on US hours.
  • Fractional CRO in IsraelA fractional CRO for Israeli B2B companies selling at home and abroad. Senior revenue leadership, in Hebrew or English, without a $250K full-time hire.

For frum businesses

In the media

See the services, the case studies, or tell me where revenue stalled.