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Fractional CRO for Foodtech

Foodtech sells into retailers, distributors and manufacturers through a tough channel and across borders. I build and own the revenue motion that gets you onto shelves and into accounts.

Why foodtech sales are hard

Whether you sell ingredients, equipment or a platform, you are dealing with retailers, distributors, manufacturers and a crowded, margin-tight channel, often internationally. Getting onto shelves or into accounts takes a real channel strategy and direct selling into large buyers, not just a good product and a trade-show booth.

What I build

• A channel of distributors, brokers and retail partners that actually sell
• Direct sales into large retailers, manufacturers and chains
• Market entry where the opportunity is across borders
• An ICP, pricing and message for the trade, not just the end consumer
• The pipeline, the forecast and the number, owned end to end

Built in real consumer and manufacturing channels

I have taken an unknown overseas consumer brand into major North American retail, direct to the big chains and through a distributor network, and put a manufacturer's products onto shelves across a region they had written off. That channel-and-direct discipline is exactly what foodtech needs.

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