Industry
Fractional CRO for Robotics and Automation
Robotics and automation sell a complex hardware, software and services package into industrial buyers through long cycles. I build and own the revenue motion that closes those deals.
Why robotics sales are hard
You sell a capital purchase that mixes hardware, software, integration and service, into industrial and manufacturing buyers who run pilots, demand ROI proof and buy slowly, often through integrators. A great machine does not sell itself; it needs a motion built for a long, technical, multi-stakeholder sale.
What I build
- An ICP and ROI-driven message for industrial buyers
- A motion that handles pilots, integration and long evaluations
- The channel: integrators, resellers and partners that deliver
- Direct sales into large industrial and manufacturing accounts
- The pipeline, the forecast and the number, owned end to end
Built for complex hardware sales
I have built and run international sales for IoT and hardware companies selling devices, software and services, direct and through distributors and integrators, into industrial and government buyers. Robotics and automation sit in that same complex, capital-sale world.
Common questions
Have you sold complex hardware and software together?
Yes. I have run sales of mixed hardware, software and services for IoT and hardware companies, direct and through channel, into industrial buyers.
Can you build the integrator channel?
Yes. Robotics and automation often sell through integrators and resellers, and recruiting and managing that channel is part of the work.
What does a fractional CRO for robotics cost?
Typically $6,000 to $22,000 a month depending on involvement, billed monthly with no lock-in.
Tell me where revenue stalled. I'll tell you why.
A 15-minute call, no pitch. You will leave with at least one concrete thing to fix, whether or not we work together.
Book a 15-Minute Call