Sales + Marketing
A Sales and Marketing Consultant Who Runs Both, Not Just Advises
In most B2B companies, sales and marketing are two teams pointing at each other. Marketing says the leads are good, sales says they are junk, and the number stalls in the gap between them. I am a fractional CRO who owns both sides: marketing built to feed real pipeline, sales built to close it, and one revenue number that both answer to. Not advice, ownership.
The problem is the gap, not the people
Sales and marketing rarely fail on their own. They fail at the handoff: leads that never get worked, a message marketing invented that sales does not use, a pipeline number nobody trusts. A consultant who only advises one side cannot close that gap. Someone has to own both.
I align the two around a single definition of a good lead, a single message, and a single forecast, then I run it until the handoff stops leaking.
What I own across both
- Positioning and message, written once and used by both teams
- Demand generation and content that produces pipeline, not just traffic
- The sales motion, playbook and team that turns that pipeline into revenue
- A marketing capability led by a fractional CMO, inside the same engine as sales
- One forecast and one revenue number both sides are measured on
Not a marketing agency, not a hand-off consultant
An agency runs campaigns and reports clicks. A consultant hands you a strategy and leaves. I build and run the whole revenue engine, sales and marketing together, and carry the number myself. I bill monthly, no lock-in, so I keep the work by making both sides perform.
Twenty-plus years, more than 30 companies rebuilt, sales and marketing run on five continents.
Who this is for
- Founders whose marketing produces leads that sales cannot close
- Companies where sales and marketing do not agree on what a good lead is
- Teams spending on marketing with no pipeline to show for it
- B2B companies that need both sides fixed, not just one
What it costs
A monthly retainer, no long contract, scaled to how hands-on you need me across sales and marketing. Pricing is public, and there is a calculator that shows what the broken machine costs you today.
Common questions
Do you do marketing as well as sales?
Yes. I own both. Marketing is built as a department inside the revenue engine, led by a fractional CMO, so it feeds pipeline that sales can actually close. One number, not two teams blaming each other.
Are you a marketing agency?
No. An agency runs campaigns and reports activity. I own and run the whole revenue engine, sales and marketing together, and carry the revenue number myself, billed monthly with no lock-in.
Our marketing makes leads but sales cannot close them. Can you help?
That is the exact gap I fix. I align both sides on one definition of a good lead, one message and one forecast, then run the handoff until it stops leaking.
How much does it cost?
A monthly retainer with no lock-in, scaled to how hands-on you need me across sales and marketing. Pricing is public; the calculator shows what the broken machine costs you now.
Tell me where revenue stalled. I'll tell you why.
A 15-minute call, no pitch. You will leave with at least one concrete thing to fix, whether or not we work together.
Book a 15-Minute Call WhatsApp me