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Pay-Per-Meeting B2B Sales Meetings

You need sales meetings. I get them for you. Not another retainer for activity, you pay based on the number of qualified meetings we actually book on your calendar.

You need meetings, not another pipeline lecture

Most companies do not need another consultant telling them they need more pipeline. They need meetings. That is all this service does.

You tell us what you sell and who you want to sell it to. Together we define exactly what a relevant prospect looks like: industry, geography, company size, type of company and the people inside those companies you want to meet. Then we go get them.

You do not pay me to send emails. You do not pay me for leads. You do not pay me for lists. You pay based on the number of sales meetings we book. Simple.

How it works

• You tell us who you want to meet. We agree on your ICP and target personas, for example US financial services companies, 500-plus employees, targeting the CIO, CTO and VP Engineering. You approve it. That is who we go after.
• We do the work. We find the companies, find the people, build the lists, create and run the outreach, follow up and manage the whole process. SDRs, researchers, email, LinkedIn, phone, data and tooling: that is our problem, not yours.
• We put meetings on your calendar. When someone matching the agreed ICP and persona says yes to a date and time, we have done our job. You take the meeting, run discovery, demo, qualify, negotiate and close. We create the conversation, you take it from there.

What you pay

An initial setup fee launches the campaign. After that, what you pay depends on how many meetings we actually book. A weaker month, you pay less. More meetings, you pay more. That is intentional: you should not pay the same for three meetings as for fifteen.

What counts as a meeting

No catch, but we agree on what a meeting means before we start. You approve the ICP and the personas. We go after them. If someone who matches those criteria agrees to meet and we schedule a date and time, that is a booked meeting.

We count meetings booked, not meetings attended. If the prospect later reschedules, cancels or does not show, that does not undo the work that created the meeting, so the meeting still counts and is still paid.

That said, I am not here to bill you for a name on a calendar that never shows. If a booked meeting no-shows or cancels, we rebook it for you at no extra charge. To be clear, the original booking still counts and is still paid: the free rebooking is a courtesy on top, because what you are really buying is the conversation, and we keep working until you get it.

And a booked meeting is not a guaranteed sale. We are responsible for getting the right person to agree to a sales conversation. What happens in and after that conversation depends on your product, offer, process and salespeople.

Why pay this way

Because it aligns us. A traditional SDR service charges a flat retainer, allocates people, sends thousands of emails and sends you activity reports. Maybe you get meetings, maybe you do not, and you pay the same either way.

I prefer a simpler conversation: how many meetings did we book? Three, you pay the three-meeting tier. Seventeen, you pay the fifteen-plus tier. The incentive is obvious. The more meetings we get you, the more we make.

Why there is a setup fee

Before we can book meetings we build the campaign. The first two to three weeks cover defining the ICP and personas, building prospect data, creating the messaging, preparing the outreach, standing up the infrastructure and training the people involved. Once that is done, the focus is simple: book meetings.

Who this is for, and who it is not

This works for B2B companies that already have something to sell and need more conversations. You might have a sales team, a single AE, or still be founder-led. You might be entering a new market or simply short on pipeline. What matters is that you know what to do when someone gives you a meeting.

• Good fit: you can take a relevant prospect from first conversation through discovery, proposal and close
• Too early: you do not yet know what you sell or who buys it
• Wrong fit: you expect every meeting to become an opportunity, or you want one service to both book and close for you

Why KSW

I have spent more than 20 years building and managing B2B sales around the world: software, SaaS, hardware, services and complex enterprise deals. I have built teams from zero, recruited and managed SDRs and AEs, and opened international markets. So when we go get you meetings, it is not a generic lead-generation exercise. We understand sales, we understand who needs to be in the room, and we know the only reason to run outbound is to create real sales conversations.

Tell me who you want to sell to and we will get you in front of them. No SDR to recruit, no team to manage, no technology to figure out, no lists to build. We book the meetings. You sell.

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