Industry
Fractional CRO for Edtech
Edtech sells into schools, universities and districts through budget cycles, committees and procurement that look a lot like government buying. I build and own the motion that wins.
Why edtech sales are hard
Selling to schools, universities and districts means fixed budget cycles, committees, procurement and pilots, and buyers who are cautious and accountable to many stakeholders. It is close to a public-sector sale, and most commercial teams stall in it. The fix is a motion built for that reality and senior ownership of the pipeline.
What I build
- An ICP and message for schools, universities and districts
- A motion timed to budget cycles, pilots and procurement
- Reps who can run a long, multi-stakeholder institutional sale
- Partnerships and channels that open institutional doors
- The pipeline, the forecast and the number, owned end to end
Built for institutional and public-sector sales
I have sold scientific software into universities and research labs, and run B2G and complex public-sector deals with formal procurement across the globe. Edtech buying sits squarely in that institutional world.
Common questions
Have you sold into universities and institutions?
Yes. I have sold scientific software into universities and research labs and run B2G and public-sector deals with formal procurement, the same dynamics as edtech.
Can you work within budget cycles and procurement?
Yes. I time the motion to budget cycles and pilots and build a sale that survives committees and procurement.
What does a fractional CRO for edtech cost?
Typically $6,000 to $22,000 a month depending on involvement, billed monthly with no lock-in.
Tell me where revenue stalled. I'll tell you why.
A 15-minute call, no pitch. You will leave with at least one concrete thing to fix, whether or not we work together.
Book a 15-Minute Call