Service
Go-To-Market Strategy
Most GTM decks die in a drawer. I build a plan with targets and timelines, then lead the execution with you, for B2B and SaaS alike.
What a real GTM plan includes
- A validated ICP, positioning and messaging, not a guess you wrote down once
- The right markets and channels for your stage
- An executable playbook: talk tracks, decision criteria, the outbound motion
- A real forecast with milestones, not a hope
Strategy is not enough
I do not stop at the slide deck. I build the plan, then lead the execution with you, until you have pipeline, partners and first sales. From the high-level plan to the work in the field, I am there.
Including SaaS go-to-market
The same applies, sharpened, to software: positioning, the motion, the channel and the team built for the SaaS sale, including the long, technical, trust-based sale to enterprise, universities, research labs and pharma.
Across markets
North America, the EU, Eastern and Central Europe, and APAC. I have opened markets others wrote off, and I know the expensive mistakes before you make them.
Bacsoft
An Israeli IIoT company, backed by Japan's SUN Corp, that needed a real global go-to-market: strategy, a channel across continents, and complex public-sector deals. I owned all of it.
- Built the global sales strategy and the distributor network worldwide
- Ran direct B2B sales of SaaS, hardware and services
- Led B2G across long RFI and RFQ cycles with governments and enterprises
Result: A global channel and a B2G pipeline, built for complex IIoT sold worldwide.
See more case studiesCommon questions
What does a go-to-market engagement include?
ICP, positioning, pricing, channels, a playbook and a real forecast, then I help you execute it, not just hand over slides.
Do you cover SaaS go-to-market?
Yes, including SaaS GTM, as well as hardware, services and complex B2B.
Will you execute or just advise?
I build the plan and then lead the execution with you until you have pipeline, partners and first sales.
Tell me where revenue stalled. I'll tell you why.
A 15-minute call, no pitch. You will leave with at least one concrete thing to fix, whether or not we work together.
Book a 15-Minute Call