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Fractional CRO vs Hiring a VP of Sales

You have done this before. Hire a VP of Sales at thirty grand a month, wait, watch nothing move, fire them at month three, eat the severance, start over. Here is the alternative.

The VP of Sales graveyard

A VP of Sales runs $30,000 a month or more, all in. The search takes months. The ramp takes a quarter. And if the fit is wrong, and it often is, you fire them at month two, three or four, eat the severance, and start the whole cycle again. I have watched founders burn hundreds of thousands of dollars this way, with nothing to show for it but lost time.

The hire is a gamble. You are betting six figures on a resume and three interviews.

A fractional CRO is not a gamble

• I have built and run revenue for 30-plus B2B companies on four continents. You are not betting on whether I can do it. I have already done it.
• No recruiter fees, no equity, no severance risk, no months-long search
• Results in week one: I diagnose where deals leak, then I run the fix. No ramp, no learning curve

I still sell. Myself. Hands on.

Most consultants hand you a deck and disappear. They have never carried a number. I am an ex VP of Global Sales and CRO, and I still do the selling myself, on the phone, in the room, in the deal. You are hiring an operator, not an advisor.

Monthly. No contract. No hostages.

I bill monthly. No long contract, no lock-in, no exit fines. You do not like what I deliver, we are done at the end of the month, and you owe nothing more. I keep the engagement because the work is good, not because a contract traps you. That is the opposite of a VP hire you cannot easily undo.

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