Home / Fractional CRO vs Hiring a VP of Sales

Guide

Fractional CRO vs Hiring a VP of Sales

You have done this before. Hire a VP of Sales at thirty grand a month, wait, watch nothing move, fire them at month three, eat the severance, start over. Here is the alternative.

The VP of Sales graveyard

A VP of Sales runs $30,000 a month or more, all in. The search takes months. The ramp takes a quarter. And if the fit is wrong, and it often is, you fire them at month two, three or four, eat the severance, and start the whole cycle again. I have watched founders burn hundreds of thousands of dollars this way, with nothing to show for it but lost time.

The hire is a gamble. You are betting six figures on a resume and three interviews.

A fractional CRO is not a gamble

• I have built and run revenue for 30-plus B2B companies on five continents. You are not betting on whether I can do it. I have already done it.
• No recruiter fees, no equity, no severance risk, no months-long search
• Results in week one: I diagnose where deals leak, then I run the fix. No ramp, no learning curve

I own the number. Myself. Hands on.

Most consultants hand you a deck and disappear. They have never carried a number. I am an ex VP of Global Sales and CRO. I diagnose where revenue is stuck, build and manage the team that fixes it, and step into the big deals myself. You are hiring an operator, not an advisor.

Monthly. No contract. No hostages.

I bill monthly. No long contract, no lock-in, no exit fines. You do not like what I deliver, we are done at the end of the month, and you owe nothing more. I keep the engagement because the work is good, not because a contract traps you. That is the opposite of a VP hire you cannot easily undo.

Common questions