Case Studies
Brought in to build the engine, not advise on it.
Real companies, real problems, real ownership. Here is what I have built and fixed, across startups, IoT, manufacturing, medical devices, retail and SaaS, on four continents.
KanduAI
An early-stage AI startup with a product and no way to sell it. No pipeline, no process, no team, and nobody who had ever built a sales motion from zero. They did not need advice, they needed someone to take the revenue side off the founders' plate and build the engine, then keep it alive when the product pivoted out from under it. Twice.
- Owned go-to-market end to end as fractional VP of Sales from day one
- Defined and validated the ICP, positioning and messaging before a single rep dialed
- Built the outbound playbook and the entire motion from zero
- Hired, trained and managed the SDR team
- Relaunched the whole go-to-market through the pivot, twice, without losing momentum
LoneStar Tracking
Marketing was doing its job and generating real interest. The problem was everything that happened after the lead came in. Deals stalled and died because there was no sales engine to convert them and founders who had never sold for a living. They were paying to create demand and watching it leak straight out the bottom.
- Built the entire sales strategy and motion from scratch
- Selected and implemented the CRM and the full sales stack
- Built the process, the playbook and the pipeline
- Recruited, hired and trained the sales team
- Ran the team and the motion day to day as outsourced sales leadership
Bacsoft
An Israeli IIoT company, backed by Japan's SUN Corp, that needed to sell complex industrial technology across the world, not just demo it. That meant a global strategy, a distributor network across multiple continents, and the patience to win public-sector deals with long RFI and RFQ cycles. None of it existed yet.
- Owned the global sales strategy end to end
- Recruited and managed distributors worldwide
- Ran direct B2B sales of SaaS, hardware and services
- Led B2G: RFIs, RFQs and complex government projects across the globe
- Managed marketing and marcom alongside the sales motion
Palram
A global manufacturer had looked at Eastern Europe and decided there was no money in it, so they stayed out and left the territory blank on the map. The assumption had never actually been tested against the real channel or the real buyers on the ground. It was a story the company told itself, not a fact.
- Built the market-entry strategy and the milestone plan
- Mapped the channel and the real decision-makers on the ground
- Led every negotiation personally
- Signed multiple distributors and retail chains across the region
BT9
A company that needed an entire international sales operation, not a rep in one country. Three very different regions, the FSU, the EU and APAC, each with its own buyers, channels and rules, and nothing in place to sell into any of them. The whole machine had to be built from the ground up.
- Built an international sales operation from zero across the FSU, the EU and APAC
- Ran direct sales of SaaS, hardware and services
- Recruited and managed the distributor network
- Hired, trained and ran the team day to day: SDRs, post-sales and tech support
TAG Medical
A medical device manufacturer pushing into the EU, a market where the buyer is cautious, the regulation is heavy and trust is everything. They needed more than a salesperson. They needed a full commercial function, sales and marketing both, built for a regulated, high-trust category where shortcuts get you nowhere.
- Ran international sales across the EU
- Drove direct B2B sales of medical equipment
- Recruited and managed distributors across European markets
- Built and ran the entire marketing department, online and offline
SOURCE Vagabond
An Israeli consumer brand almost nobody in the US had heard of, trying to get onto the shelves of large American retailers and big-box chains. That is the hardest room in the building to walk into as an unknown overseas name, where buyers have every reason to say no and no reason to gamble on you.
- Sold direct to large retailers and big-box stores across North America
- Recruited and managed distributors to extend the reach
- Built the positioning that got an unknown brand taken seriously by major chains
Synergix
Scientific SaaS sold to possibly the hardest buyer there is: universities, research labs and pharma. Technical, skeptical, slow to trust and impossible to bluff. Reps could not wing this one, and the company had no playbook for selling into a room full of scientists who can smell a sales pitch from across the building.
- Drove direct B2B SaaS sales to universities, research facilities and pharma companies
- Wrote the sales scripts and the playbook the reps actually used
- Led and motivated the sales effort through a long, technical cycle
What clients say
"We brought in Tal Paperin as our fractional VP of Sales from day one at KanduAi. He wasn't just a consultant, he acted as a true VP of Sales. He defined our Ideal Customer Profile, built our outbound playbook, hired and trained SDRs, and launched our outbound motion twice. If you're a founder trying to launch or relaunch sales from zero, Tal is who you want in your corner."
"Tal has been a pleasure to work with. I own and operate a small business in the IoT sector, and have very little experience in sales and marketing. Tal was able to quickly develop a strategy for us, implement a CRM, and start building and training our sales team. If you are a small (or large) business needing to get your sales and marketing straightened out, Tal is your guy."
"If you are looking for someone who understands sales, Tal is your address. His grasp on the overall sales process, how to move a prospect forward and his on point grasp of how to move your business forward is invaluable. Follow him. Listen to him. Take his advice. Grow your business as a result."
"Tal is a hard-working and trustworthy person. I have experience as a client, a partner and working for him directly. He is a man of his word, delivers on what he promises. A competent salesperson and strategist I would recommend him to any company wanting a fractional sales leader, channel manager or strategist."
"Working with Tal has been impactful. He helped us understand where the issues were in our sales process and provided us a roadmap to increase sales by creating custom SOPs and demonstrating every step very clearly. He is very responsive and communicates well. Highly recommended."
"Tal is a sharp and smart marketer. In a short conversation, he was able to understand and analyze complex problems of understanding the market, customer analysis, and consumer mapping. He brought us quick and good solutions that do the job."
"With just an initial 15 minute consulting call with Tal, I was able to identify new approaches that I am confident will lead to a significant increase in successful prospect meetings. Tal was friendly, gracious with his time, and a good listener. This session was one of the most helpful resources I have encountered."
"Tal provided me with wise advice. He listened to me and asked great questions that showed an advanced level of understanding and attention, and then gave very helpful advice and shared his ways of thinking on the matter. I was most impressed by his methodical way of thinking and experimenting in sales."
"Tal is a real professional! I've asked him to provide an opinion on commercialization of a medical device product. What I received is a deep dive into entire world of terms, key players and possibilities and, on the other hand, a clear recommendation and a guidance for proper planning of my next steps."
"I had a great experience working with Tal Paperin. He gave me some great insight and ideas about how to take my business to the next dimension. He provides an array of services to help businesses make more money from domestic or international expansion. I would recommend using them for sure."
"KSW is an incredible resource, but more importantly, there are very few people as talented as Tal when it comes to sales strategy. He helped close a publicly traded company for my startup."
"I had the pleasure to work with Tal. I can tell that Tal is a great team player, very energetic and enthusiastic to get things done. He was always willing to help and share his experience in international sales and project management. He is practical, analytic with solving skills and nice to have around!"
"Tal Paperin has everything you want and need in a solutions consulting company: years of experience in both pre and post sales, connections in all the BRIC countries, knowledge in how to standout in many different types of markets, and more ways to increase your company's profitability."
"Tal has the knowledge and deep understanding to analyze and map the market competition in order to promote the comparative advantage for any category of products. Tal is the one you would like to have as your team leader."
"Tal is extremely enthusiastic about his job, smart, professional and thorough, and was a pleasure to work with."
"Tal has great negotiating skills and secured several big deals for the company. He is incredibly capable and is a huge asset to any company that he works for."
"I had the pleasure of meeting Tal to discuss strategies and ideas for developing my business and improving sales. Tal had excellent ideas and opinions that I will be putting to use in the coming months. I highly recommend Tal for your business."
"After great achievements in a rapidly growing company (Mobileye, an Intel Company), Tal listened carefully and gave concise, precise advice of great value, on negotiating projects by added value and expanding global markets through more personalised channels. He has a rare talent for thinking in-depth and forward."
"Having Tal as a contact is valuable. Having him in your corner is priceless. He is always prepared with insights and market focus, so every minute with him is energised and filled with possibility. He extracts the essence of any business idea and distils it into action and a roadmap to your goal."
"I worked alongside Tal on the BizDev and Sales team at TAG Dental. I was always impressed by his professionalism and personal qualities. Tal brings creative problem-solving, wide cross-discipline knowledge and a willingness to do whatever it takes to get a productive result."
"I needed sound, no-bs advice on sales and marketing for a new business. Tal didn't hesitate to help, and his advice really put things into perspective. It became obvious that Tal is not only an expert in his field, but also a gracious person willing to help others."
"I had the honor of working with Tal for over a year. He proved himself professional, dedicated and a valuable asset. Tal is methodical with great attention to detail, combined with the ability to see the big picture and excellent people skills, which made him a pivotal figure in every project."
"We brought in Tal Paperin as our fractional VP of Sales from day one at KanduAi. He wasn't just a consultant, he acted as a true VP of Sales. He defined our Ideal Customer Profile, built our outbound playbook, hired and trained SDRs, and launched our outbound motion twice. If you're a founder trying to launch or relaunch sales from zero, Tal is who you want in your corner."
"Tal has been a pleasure to work with. I own and operate a small business in the IoT sector, and have very little experience in sales and marketing. Tal was able to quickly develop a strategy for us, implement a CRM, and start building and training our sales team. If you are a small (or large) business needing to get your sales and marketing straightened out, Tal is your guy."
"If you are looking for someone who understands sales, Tal is your address. His grasp on the overall sales process, how to move a prospect forward and his on point grasp of how to move your business forward is invaluable. Follow him. Listen to him. Take his advice. Grow your business as a result."
"Tal is a hard-working and trustworthy person. I have experience as a client, a partner and working for him directly. He is a man of his word, delivers on what he promises. A competent salesperson and strategist I would recommend him to any company wanting a fractional sales leader, channel manager or strategist."
"Working with Tal has been impactful. He helped us understand where the issues were in our sales process and provided us a roadmap to increase sales by creating custom SOPs and demonstrating every step very clearly. He is very responsive and communicates well. Highly recommended."
"Tal is a sharp and smart marketer. In a short conversation, he was able to understand and analyze complex problems of understanding the market, customer analysis, and consumer mapping. He brought us quick and good solutions that do the job."
"With just an initial 15 minute consulting call with Tal, I was able to identify new approaches that I am confident will lead to a significant increase in successful prospect meetings. Tal was friendly, gracious with his time, and a good listener. This session was one of the most helpful resources I have encountered."
"Tal provided me with wise advice. He listened to me and asked great questions that showed an advanced level of understanding and attention, and then gave very helpful advice and shared his ways of thinking on the matter. I was most impressed by his methodical way of thinking and experimenting in sales."
"Tal is a real professional! I've asked him to provide an opinion on commercialization of a medical device product. What I received is a deep dive into entire world of terms, key players and possibilities and, on the other hand, a clear recommendation and a guidance for proper planning of my next steps."
"I had a great experience working with Tal Paperin. He gave me some great insight and ideas about how to take my business to the next dimension. He provides an array of services to help businesses make more money from domestic or international expansion. I would recommend using them for sure."
"KSW is an incredible resource, but more importantly, there are very few people as talented as Tal when it comes to sales strategy. He helped close a publicly traded company for my startup."
"I had the pleasure to work with Tal. I can tell that Tal is a great team player, very energetic and enthusiastic to get things done. He was always willing to help and share his experience in international sales and project management. He is practical, analytic with solving skills and nice to have around!"
"Tal Paperin has everything you want and need in a solutions consulting company: years of experience in both pre and post sales, connections in all the BRIC countries, knowledge in how to standout in many different types of markets, and more ways to increase your company's profitability."
"Tal has the knowledge and deep understanding to analyze and map the market competition in order to promote the comparative advantage for any category of products. Tal is the one you would like to have as your team leader."
"Tal is extremely enthusiastic about his job, smart, professional and thorough, and was a pleasure to work with."
"Tal has great negotiating skills and secured several big deals for the company. He is incredibly capable and is a huge asset to any company that he works for."
"I had the pleasure of meeting Tal to discuss strategies and ideas for developing my business and improving sales. Tal had excellent ideas and opinions that I will be putting to use in the coming months. I highly recommend Tal for your business."
"After great achievements in a rapidly growing company (Mobileye, an Intel Company), Tal listened carefully and gave concise, precise advice of great value, on negotiating projects by added value and expanding global markets through more personalised channels. He has a rare talent for thinking in-depth and forward."
"Having Tal as a contact is valuable. Having him in your corner is priceless. He is always prepared with insights and market focus, so every minute with him is energised and filled with possibility. He extracts the essence of any business idea and distils it into action and a roadmap to your goal."
"I worked alongside Tal on the BizDev and Sales team at TAG Dental. I was always impressed by his professionalism and personal qualities. Tal brings creative problem-solving, wide cross-discipline knowledge and a willingness to do whatever it takes to get a productive result."
"I needed sound, no-bs advice on sales and marketing for a new business. Tal didn't hesitate to help, and his advice really put things into perspective. It became obvious that Tal is not only an expert in his field, but also a gracious person willing to help others."
"I had the honor of working with Tal for over a year. He proved himself professional, dedicated and a valuable asset. Tal is methodical with great attention to detail, combined with the ability to see the big picture and excellent people skills, which made him a pivotal figure in every project."
Tell me where revenue stalled. I'll tell you why.
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