Guide
Fractional CRO for SaaS
SaaS lives and dies on a repeatable motion. I build and own it: ICP, pricing, pipeline, the team and the number, without a full-time CRO salary.
Why SaaS needs this
Most SaaS companies have a product and a few referral deals, then stall because there is no repeatable motion and nobody senior owns the number. A great product does not sell itself, especially into technical, skeptical buyers. I have sold SaaS to the hardest rooms there are, from AI startups to scientific software bought by universities, labs and pharma.
What I own for a SaaS company
- ICP, positioning and pricing built for how SaaS actually gets bought
- The outbound and inbound motion, the playbook and the CRM and pipeline
- Hiring, training and managing SDRs and AEs who can sell technical SaaS
- The forecast and the number, owned end to end
Done before, in real SaaS
At KanduAI I came in as fractional VP of Sales from day one, defined the ICP, built the outbound motion from zero and rebuilt it through two pivots. For Synergix I sold scientific SaaS into universities, research labs and pharma, writing the scripts and playbook the reps actually ran. Different products, same discipline.
Common questions
What does a fractional CRO do for a SaaS company?
Owns the revenue motion end to end: ICP and pricing, the outbound and inbound playbook, the CRM and pipeline, hiring and managing the reps, and the forecast, all without a full-time CRO salary.
Do you sell technical or scientific SaaS?
Yes. I have sold SaaS into universities, research labs and pharma, and built the motion for AI SaaS startups from zero. Technical, skeptical buyers are exactly where most reps stall and where a real playbook wins.
How much does a fractional CRO for SaaS cost?
Engagements run $6,000 to $22,000 a month depending on how many hours a day you need, far below a $250,000-plus full-time CRO hire, billed monthly with no lock-in.
Tell me where revenue stalled. I'll tell you why.
A 15-minute call, no pitch. You will leave with at least one concrete thing to fix, whether or not we work together.
Book a 15-Minute Call