Guide
Fractional CRO for Manufacturers
Manufacturers grow by opening territories and channels. I find the real buyers, sign the distributors and chains, and put product on shelves, including in markets you were told had no money.
Why manufacturers stall
A great product and a blank map. Most manufacturers leave whole regions empty because someone decided there was no money there, without ever testing it against the real channel and buyers on the ground. That assumption is usually a story, not a fact.
What I own
- Market-entry strategy and the milestone plan for each territory
- Mapping the real channel and the decision-makers on the ground
- Negotiating and signing distributors and retail chains
- Direct sales into large retailers and big-box chains where it fits
Done before, in real manufacturing
Palram, a global manufacturer, had written off Eastern Europe. I built the entry plan, mapped the channel, led every negotiation personally and signed multiple distributors and retail chains, putting product on shelves in a market they had abandoned. For SOURCE I took an unknown overseas consumer brand into major North American retail, direct to the big chains and through a distributor network.
Common questions
Can you open new geographic markets for a manufacturer?
Yes. I build the entry plan, map the real channel and decision-makers, and sign the distributors and retail chains, including in markets a company had written off as not worth it.
Do you sell direct to retailers or only through distributors?
Both. I have sold direct into large retailers and big-box chains and built distributor and reseller networks to extend reach, depending on the market.
How much does a fractional CRO for manufacturers cost?
Engagements run $6,000 to $22,000 a month depending on involvement, billed monthly with no long-term lock-in, far below a full-time hire.
Tell me where revenue stalled. I'll tell you why.
A 15-minute call, no pitch. You will leave with at least one concrete thing to fix, whether or not we work together.
Book a 15-Minute Call