Tal Paperin, Fractional CRO and Business Consultant

Fractional CRO  ·  Business Consultant

Your sales suck.
You don't know why.
I do.

And I fix it, end to end.

Diagnosis in week one, the plan in week two. Then I execute, hire where needed, train the team you have, replace who can't, and own the number.

30+B2B companies rebuilt
$20MARR managed last year
From multinational corporations to small startups, I've built sales for both

What I Fix

Recognize the pain? I have fixed every one of these.

If any of these sound like your sales, I have fixed it before, and I will fix it for you.

No sales engine, just hope

I build your entire go-to-market from zero, across North America, the EU, Eastern and Central Europe, and APAC.

Reps who can't close

I build and execute a training plan, tailored to your ICP and your GTM, and make sure the team hits quota.

Stuck in RFIs and red tape

I run B2G and complex public-sector deals, RFIs, RFQs and government projects, across the globe.

Locked out of new markets

I recruit, sign and manage the distributors and channel partners that open new territories.

A team you can't build or run

I hire, build and manage the team: SDRs, AEs, BDs, post-sales and tech support, in-house or outsourced.

Marketing that doesn't sell

I stand up and lead the marketing function so it actually feeds pipeline.

Big deals that slip away

I take over contract negotiation and close the complex, high-value agreements.

Nobody owns the number

I own the strategy, the forecast, the accountability and the results, end to end.

Recent Case Studies

Brought in to build the engine, not just advise on it.

Ariel Shemesh, Co-founder & CEO

Brought in as fractional VP of Sales from day one. I owned go-to-market end to end, built the engine from scratch, then rebuilt it through a full product pivot.

  • Built the full GTM strategy and a milestone-by-milestone plan
  • Defined and validated the ICP, positioning and messaging
  • Built the outbound motion and playbook from zero
  • Hired, trained and managed the SDR team day to day
  • Relaunched the entire go-to-market through the pivot

Founder-led IoT business

Thomas Remmert, Co-Founder & CTO

A founder-led IoT business with strong marketing but a sales engine that wasn't converting. I built and ran the sales side, end to end.

  • Built the entire sales strategy and motion from scratch
  • Selected and implemented the CRM and the sales stack
  • Built the process, the playbook and the pipeline
  • Recruited, hired and trained the sales team
  • Managed the team and the motion day to day
  • Delivered full VP-level leadership at a fraction of the cost

Global manufacturer, breaking into Eastern Europe

A global manufacturer convinced there was no money in Eastern Europe, so they stayed out. I proved them wrong, built the plan, and opened the market myself.

  • Built the Eastern European market-entry strategy and milestone plan
  • Mapped the channel and the real decision-makers on the ground
  • Led every negotiation personally
  • Signed two of the region's largest DIY retail chains
  • Put the product on shelves in a market the company had written off
  • Proved there was real money in Eastern Europe

In Their Words

What people who have worked with me say.

About

Twenty years of carrying the number, on four continents.

I have spent 20-plus years in B2B sales, first selling hands-on as an SDR, AE and BD across the globe, then leading as VP of Global and International Sales. I build and run revenue functions from zero, across the US, Europe, APAC and the former Soviet markets.

I work in English, Hebrew, Russian and Chinese, and hold two B.A.s from the Hebrew University of Jerusalem, in International Relations and in Chinese. Today I run KSW Solutions and step in as a fractional CRO for companies that need senior revenue leadership without a full-time hire.

20+ years in B2B sales 4 continents 4 languages Founder, KSW Solutions

The First 90 Days

From broken to owned, in under 90 days.

Week 1

Diagnose

I dig into the business, the numbers and the pipeline to find exactly where deals stall, leak and fail to convert.

Week 2

Build the plan

Sales strategy, the right markets and channels, the playbook and a real forecast, a clear executable plan with targets and timelines.

Week 3 onward

Execute & own

I hire where needed, train the team you have, replace who can't, run the motion, and answer for the number, fully responsible for results.

Work With Me

Three ways to work with me.

One value ladder, three levels of involvement. Take the system and run it yourself, get a leader to own it with you, or hand the whole function off.

Do it yourself

TheDealMentor.AI

From $149/mo

A virtual CRO platform that gives you the system and daily guidance to sell yourself, plus me at a minimal engagement to keep you on track. Built for founders who want to own the motion.

Explore TheDealMentor.AI
Most commonGet a leader for it

Fractional CRO

Tal, personally

Me in the seat, owning your revenue and answering for the number. The middle rung, and what most companies choose.

See engagements
Hand it off entirely

KSW Solutions

Outsourced sales

Outsource your sales entirely. You get native-speaking SDRs and AEs, senior sales leadership and a VP, a complete team we hire, train, manage and report on daily, so the whole revenue function lives outside your headcount.

Visit KSW Solutions

Engagements

Fractional CRO, priced by commitment.

Pick the level of involvement your stage needs. Every engagement is me, personally, owning the revenue leadership.

The minimum

Starter

$6,000 /mo

The smallest commitment, and you still walk away knowing exactly what is broken, with a system to fix it.

  • Full revenue and sales-motion diagnosis, where deals stall, leak and fail to convert
  • A sales strategy, a plan and a real forecast
  • An executable playbook (ICP, channels, talk tracks, decision criteria)
  • CRM and pipeline structure with clear stages and KPIs
  • Process enablement and training for your SDRs and AEs
  • Guidance on distributors, channels and new markets
Book a Call
Most commonThe middle

Growth

$12,000 /mo

I am in the work every week, running it with you, not just advising.

  • Everything in Starter, plus:
  • Hands-on management of your sales team (SDRs and AEs)
  • I run the motion week to week
  • CRM and KPI ownership, forecasting and accountability
  • Hiring, training and performance management
  • A living execution plan that I drive
Book a Call
The maximum

CRO Ownership

$22,000 /mo

All of it. Full ownership of revenue across sales, marketing and go-to-market.

  • Everything in Growth, plus:
  • Full CRO-level ownership of revenue strategy and execution
  • Authority over sales, marketing and GTM decisions
  • Build and lead the entire revenue team, in-house or outsourced
  • Marketing and marcom leadership
  • B2G, distributor networks and complex contract negotiation
  • Total accountability for the number
Book a Call

For context, a salaried CRO runs $250,000 and up all in, once you add equity, bonus, severance risk and a long hiring cycle. Even full-time-equivalent ownership here is a fraction of that, with none of the long-term lock-in.

In Conversation

On podcasts and shows, talking sales and global growth.

CEO Money with Michael Yorba

Solution Nation Podcast

Investing in Israeli IIoT companies

Hard Corps Marketing Show #34

Global sales fundamentals

Tell me where revenue stalled. I'll tell you why.

A 15-minute call, no pitch. You will leave with at least one concrete thing to fix, whether or not we work together.

Book a 15-Minute Call