
Ariel Shemesh, Co-founder & CEO
Brought in as fractional VP of Sales from day one. I owned go-to-market end to end, built the engine from scratch, then rebuilt it through a full product pivot.
- Built the full GTM strategy and a milestone-by-milestone plan
- Defined and validated the ICP, positioning and messaging
- Built the outbound motion and playbook from zero
- Hired, trained and managed the SDR team day to day
- Relaunched the entire go-to-market through the pivot

