Tal Paperin, Fractional CRO and Business Consultant

Fractional CRO  ·  Business Consultant

Your sales suck.
You don't know why.
I do.

And I fix it, end to end.

Diagnosis in week one, the plan in week two. Then I execute, hire where needed, train the team you have, replace who can't, and own the number.

30+B2B companies rebuilt
$20MARR managed last year
1,000+salespeople trained & managed, 40+ countries
300+founders worked with
From multinational corporations to small startups, I've built sales for both

What I Fix

Recognize the pain? I have fixed every one of these.

See the solutions →

Recent Case Studies

Brought in to build the engine, not just advise on it.

SaaS Startup

Ariel Shemesh, Co-founder & CEO

Brought in as fractional VP of Sales from day one. I owned go-to-market end to end, built the engine from scratch, then rebuilt it through a full product pivot.

  • Built the full GTM strategy and a milestone-by-milestone plan
  • Defined and validated the ICP, positioning and messaging
  • Built the outbound motion and playbook from zero
  • Hired, trained and managed the SDR team day to day
  • Relaunched the entire go-to-market through the pivot

Founder-led IoT business

Thomas Remmert, Co-Founder & CTO

A founder-led IoT business with strong marketing but a sales engine that wasn't converting. I built and ran the sales side, end to end.

  • Built the entire sales strategy and motion from scratch
  • Selected and implemented the CRM and the sales stack
  • Built the process, the playbook and the pipeline
  • Recruited, hired and trained the sales team
  • Managed the team and the motion day to day
  • Delivered full VP-level leadership at a fraction of the cost

IoT & SaaS company

BT9 / Xsense, global sales built from zero

An IoT and SaaS company that needed real international reach. I built the entire global sales operation from the ground up, direct and through channel, and ran the team day to day.

  • Built an entire international sales operation from the ground up, across the FSU, the EU and APAC
  • Ran direct sales of SaaS, hardware and services
  • Recruited and managed the distributor network
  • Hired, trained and ran the team day to day: SDRs, post-sales and tech support

Global manufacturer, breaking into Eastern Europe

A global manufacturer convinced there was no money in Eastern Europe, so they stayed out. I proved them wrong, built the plan, and opened the market myself.

  • Built the Eastern European market-entry strategy and milestone plan
  • Mapped the channel and the real decision-makers on the ground
  • Led every negotiation personally
  • Signed multiple distributors and retail chains across the region
  • Put the product on shelves in a market the company had written off
  • Proved there was real money in Eastern Europe

In Their Words

What people who have worked with me say.

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About

Twenty years of carrying the number, on four continents.

Hands-on operator, not an advisor. I actually do the selling, the building, the management, and the closing.

I have spent 20-plus years in B2B sales, first selling hands-on as an SDR, AE and BD across the globe, then leading as VP of Global and International Sales. I build and run revenue functions from zero, across the US, Europe, APAC and the former Soviet markets.

I work in English, Hebrew, Russian and Chinese, and hold two B.A.s from the Hebrew University of Jerusalem, in International Relations and in Chinese. Today I run KSW Solutions and step in as a fractional CRO for companies that need senior revenue leadership without a full-time hire.

20+ years in B2B sales 4 continents 4 languages Founder, KSW Solutions

Work With Me

Three ways to work with me.

One value ladder, three levels of involvement. Take the system and run it yourself, get a leader to own it with you, or hand the whole function off.

Do it yourself

TheDealMentor.AI

From $149/mo

A virtual CRO platform that gives you the system and daily guidance to sell yourself, plus me at a minimal engagement to keep you on track. Built for founders who want to own the motion.

Explore TheDealMentor.AI
Most commonGet a leader for it

Fractional CRO

Tal, personally

Me in the seat, owning your revenue and answering for the number. Priced below by how much of my week you need, from two hours a day to full-time and exclusive.

See pricing
Hand it off entirely

KSW Solutions

Outsourced sales

Outsource your sales entirely. You get native-speaking SDRs and AEs, senior sales leadership and a VP, a complete team we hire, train, manage and report on daily, so the whole revenue function lives outside your headcount.

Visit KSW Solutions

Engagements

Fractional CRO, priced by how much of me you need.

The job is the same at every tier: I own your revenue end to end, hands-on, from diagnosis to execution to the number itself. I don't advise from the side, I do the work. The only thing that changes is how many hours a day I'm in your business.

2 hours a day

Starter

$6,000 /mo

A real CRO, embedded every day, part-time. The fastest way to senior revenue leadership without a senior salary.

  • Two hours a day, every working day
  • I own the strategy, the system and the standards
  • Your team executes day to day, I keep the motion on track
Book a Call
Most commonHalf time, 4 hours a day

Growth

$12,000 /mo

Half my day in your business, every day. Not just steering, driving.

  • Four hours a day, every working day
  • I run the motion week to week and manage the team hands-on
  • I carry the number with you, not from the sideline
Book a Call
Full time, exclusive

CRO Ownership

$22,000 /mo

All of me, all in. While I own your number, I take no one else.

  • Full time, every day, on your revenue
  • I personally drive the whole engine, sales, marketing and go-to-market
  • Exclusive, when I take this, I take only you. Subject to availability
Book a Call

Monthly. No contract. No exit fines. Don't like what I deliver? We're done in a month.

For context, a salaried CRO runs $250,000 and up all in, once you add equity, bonus, severance risk and a long hiring cycle. Even full-time-equivalent ownership here is a fraction of that, with none of the long-term lock-in.

In Conversation

On podcasts and shows, talking sales and global growth.

CEO Money with Michael Yorba

Solution Nation Podcast

Investing in Israeli IIoT companies

Hard Corps Marketing Show #34

Global sales fundamentals

Tell me where revenue stalled. I'll tell you why.

A 15-minute call, no pitch. You will leave with at least one concrete thing to fix, whether or not we work together.