Tal Paperin, Fractional CRO and Business Consultant

Fractional CRO  ·  Business Consultant

Your sales suck.
You don't know why.
I do.

And I fix it, end to end.

Diagnosis in week one, the plan in week two. Then I execute, hire where needed, train the team you have, replace who can't, and own the number.

30+B2B companies rebuilt
$20MARR managed last year

If this sounds familiar

You have a product worth buying and no one who owns the number.

Most companies hit a revenue ceiling not because the product is weak, but because there is no enforced sales structure or system. There is no senior OWNER turning effort into a repeatable sales engine.

Reps without a system

Salespeople work hard against no playbook, no process and no clear motion to repeat.

No one owns the number

Pipeline, forecast and accountability are scattered, so revenue is a hope rather than a plan.

Great tech, weak story

The product is strong, but the value is not framed in a way buyers immediately act on.

Can't justify a CRO hire

You need executive sales leadership, but a full-time CRO salary is not something the stage can carry yet.

Trusted by global brands, manufacturers and growth companies

Proof

Senior revenue leadership, measured in outcomes.

$20M
ARR managed
30+
B2B companies rebuilt
4
Continents
40+
Recommendations

Case Studies

Brought in to build the engine, not just advise on it.

KanduAI

Ariel Shemesh, Co-founder & CEO

Brought in as fractional VP of Sales from day one, I rebuilt the engine from scratch and carried it through a full product pivot.

  • Defined the ICP
  • Built the outbound playbook from zero
  • Hired and trained SDRs
  • Launched the motion twice through a pivot
  • Rebuilt ICP, messaging and GTM

Founder-led IoT business

Thomas Remmert, Co-Founder & CTO

A small IoT business with little sales and marketing experience needed a full revenue function it could not staff. I delivered it at a fraction of the cost.

  • Built the sales strategy
  • Selected and implemented the CRM
  • Built and trained the sales team
  • Delivered VP-level capability at fractional cost

Palram

Global manufacturer, breaking into a new territory

A manufacturer that had been locked out of Europe's largest DIY retail channels. I owned the push into the new market and opened the doors.

  • Signed Hornbach as a distributor
  • Signed Brico Depot as a distributor
  • Opened two of Europe's largest DIY retail channels
  • Broke into a market the company had been locked out of

In Their Words

What people who have worked with me say.

About

Twenty years of carrying the number, on four continents.

I have spent 20-plus years in B2B sales, first selling hands-on as an SDR, AE and BD across the globe, then leading as VP of Global and International Sales. I build and run revenue functions from zero, across the US, Europe, APAC and the former Soviet markets.

I work in English, Hebrew, Russian and Chinese, and hold two B.A.s from the Hebrew University of Jerusalem, in International Relations and in Chinese. Today I run KSW Solutions and step in as a fractional CRO for companies that need senior revenue leadership without a full-time hire.

20+ years in B2B sales 4 continents 4 languages Founder, KSW Solutions

Method

A clear path from diagnosis to revenue.

01

Company

Understand the business, the economics and what winning actually looks like.

02

Product

Sharpen the value, the positioning and the reason a buyer chooses you now.

03

Geography

Pick the right markets and channels, and the order in which to win them.

04

Tactics

Build the playbook, the team and the motion that turns all of it into pipeline.

05

Execution

Hiring, training, managing and OWNING the number.

Then we implement. The point was never the diagnosis. It was the revenue.

The First 90 Days

From broken to owned, in under 90 days.

Week 1

Diagnose

I dig into the business, the numbers and the pipeline to find exactly where deals stall, leak and fail to convert.

Week 2

Build the plan

Sales strategy, playbook and a real forecast. A clear, executable plan with targets, timelines and ownership.

Week 3 onward

Execute & own

I hire where needed, train the team you have, replace who can't, run the motion, and own the number, fully responsible for results.

Work With Me

Three ways to work with me.

One value ladder, three levels of involvement. Take the system and run it yourself, get a leader to own it with you, or hand the whole function off.

Do it yourself

TheDealMentor.AI

From $149/mo

A virtual CRO platform that gives you the system and daily guidance to sell yourself, plus me at a minimal engagement to keep you on track. Built for founders who want to own the motion.

Explore TheDealMentor.AI
Most commonGet a leader for it

Fractional CRO

Tal, personally

Me, personally, owning your revenue leadership at the time commitment your stage actually needs. The middle rung, and the one most companies choose.

See engagements
Hand it off entirely

KSW Solutions

Outsourced sales

Outsource your sales entirely. You get native-speaking SDRs and AEs, senior sales leadership and a VP, a complete team we hire, train, manage and report on daily, so the whole revenue function lives outside your headcount.

Visit KSW Solutions

Engagements

Fractional CRO, priced by commitment.

Pick the level of involvement your stage needs. Every engagement is me, personally, owning the revenue leadership.

Part-time guidance

Starter

$6,000 /mo

Early-stage companies or small businesses needing foundational sales improvements.

  • Revenue & sales motion review, find where deals stall and leak
  • Sales plan & playbook (ICP, channels, talk tracks, decision criteria)
  • Sales process enablement for SDRs and AEs
  • CRM pipeline structure and stage definitions
Book a Call
Most commonHalf-time, hands-on

Growth

$12,000 /mo

Scaling companies that need hands-on management and strategic sales guidance.

  • Revenue & pipeline performance oversight
  • Direct sales team management (SDRs and AEs)
  • CRM & KPI ownership for forecasting and accountability
  • Living execution framework with goals, timelines and ownership
Book a Call
Full-time-equivalent

CRO Ownership

$22,000 /mo

End-to-end, CRO-level revenue ownership across sales, marketing and GTM.

  • Full CRO-level ownership of revenue strategy and execution
  • Authority over sales, marketing and GTM decisions
  • Leadership of revenue teams and cross-functional alignment
  • Hiring, onboarding and performance management for revenue roles
  • Ongoing intervention to course-correct execution and results
Book a Call

For context, a salaried CRO runs $250,000 and up all in, once you add equity, bonus, severance risk and a long hiring cycle. Even full-time-equivalent ownership here is a fraction of that, with none of the long-term lock-in.

FAQ

Questions, answered.

What is a fractional CRO?

A fractional CRO is a senior revenue leader who owns your sales function part-time. You get the strategy, systems and hands-on leadership of a Chief Revenue Officer at the time commitment your stage actually needs, instead of a full-time salary.

How much does it cost?

Engagements are keyed to time commitment. Starter part-time guidance is $6,000 a month, Growth half-time hands-on is $12,000 a month, and full-time-equivalent CRO Ownership is $22,000 a month.

How is this different from a full-time hire?

You get senior leadership from day one, with no equity, no bonus, no severance risk and no long hiring cycle. You scale the commitment up or down as the business changes.

Which industries do you work with?

B2B companies across software, technology, manufacturing and industrial products. The common thread is a real product and a sales motion that needs to be built, fixed or scaled.

Do you work with US companies?

Yes. US companies are a core focus, and engagements run on US business hours. I work in English, Hebrew, Russian and Chinese.

Tell me where revenue stalled. I'll tell you why.

A 15-minute call, no pitch. You will leave with at least one concrete thing to fix, whether or not we work together.

Book a 15-Minute Call