KanduAI, AI SaaS startup
Ariel Shemesh, Co-founder & CEO
Brought in as Fractional VP of Sales from day one. I owned go-to-market end to end, built the outbound engine from zero, then relaunched it through two pivots.
Week one: I find what's broken. Week two: you get the plan. Then I rebuild your sales engine, hire where needed, train your team, replace who can't perform, and own the revenue number.
Clients range from B2B SaaS startups like KanduAI to PepsiCo, Mars and Teva.
What I Fix
Founder-led sales got you here, and now it caps you. I turn what is in your head into a motion a team can run, then build the team that runs it.
Fix this →You have burned six figures on $30K-a-month hires that didn't move the number. I have done it 30-plus times, with no severance and no lock-in.
Fix this →I hire, train and manage your in-house team on a playbook that makes them hit quota, and replace who can't.
Fix this →I build your go-to-market from zero: ICP, positioning, channels, playbook and a real forecast, then I run it.
Fix this →Outsource it: native-speaking SDRs, AEs and a VP, a full team I hire, train, manage and run outside your headcount.
Fix this →I help you choose the right market, then build and run the whole operation there: the team, the subsidiary, support and the sales, on five continents.
Fix this →Not ready to talk yet? Read how I work with B2B SaaS companies, when founder-led sales stops scaling, why VP of Sales hires fail, or outsourced sales team vs in-house.
How I Work
Not a deck and a handshake. I sit in the seat, run the motion and answer for the revenue, the same as a full-time CRO would.
No lock-in, no long contract. I keep the engagement by moving the number, and you can stop the day the job is done.
If the budget can't win the market, or the problem isn't what you think, you hear it from me before you spend, even when it costs me the deal.
Free · two minutes · no signup
Put in your SDRs, closers, managers and marketing spend. See the number, in dollars, every year.
Recent Case Studies
Ariel Shemesh, Co-founder & CEO
Brought in as Fractional VP of Sales from day one. I owned go-to-market end to end, built the outbound engine from zero, then relaunched it through two pivots.
Sold into US universities, research labs and pharma
SaaS sold to the hardest buyers there are: technical, skeptical and slow to trust. I drove the sales and wrote the scripts and the playbook the reps actually ran.

Thomas Remmert, Co-Founder & CTO
A founder-led IoT business with strong marketing but a sales engine that wasn't converting. I built and ran the sales side, end to end.

BT9 / Xsense, global sales built from zero
An IoT and SaaS company that needed real international reach. I built the entire global sales operation from the ground up, direct and through channel, and ran the team day to day.
In Their Words
Ariel ShemeshCo-Founder & CEO at KanduAI"We brought in Tal Paperin as our Fractional VP of Sales from day one at KanduAi. He wasn't just a consultant, he acted as a true VP of Sales. He defined our Ideal Customer Profile, built our outbound playbook, hired and trained SDRs, and launched our outbound motion twice. If you're a founder trying to launch or relaunch sales from zero, Tal is who you want in your corner."
Tommy RemmertCo-Founder and CTO of LoneStar Tracking"Tal has been a pleasure to work with. I own and operate a small business in the IoT sector, and have very little experience in sales and marketing. Tal was able to quickly develop a strategy for us, implement a CRM, and start building and training our sales team. If you are a small (or large) business needing to get your sales and marketing straightened out, Tal is your guy."
Helen GottsteinPublic Speaking, Executive Communications & Strategy"If you are looking for someone who understands sales, Tal is your address. His grasp on the overall sales process, how to move a prospect forward and his on point grasp of how to move your business forward is invaluable. Follow him. Listen to him. Take his advice. Grow your business as a result."
Steve BurtonCRO, The Point Company"Tal is a hard-working and trustworthy person. I have experience as a client, a partner and working for him directly. He is a man of his word, delivers on what he promises. A competent salesperson and strategist I would recommend him to any company wanting a fractional sales leader, channel manager or strategist."
Amitay SternCEO at TypoDuctions and DRIFT"Working with Tal has been impactful. He helped us understand where the issues were in our sales process and provided us a roadmap to increase sales by creating custom SOPs and demonstrating every step very clearly. He is very responsive and communicates well. Highly recommended."
David Gallula, Ph.D.Head at UED Research Institute, CEO at ProUX"Tal is a sharp and smart marketer. In a short conversation, he was able to understand and analyze complex problems of understanding the market, customer analysis, and consumer mapping. He brought us quick and good solutions that do the job."
Michael TeichbergFounder, InventivHR"With just an initial 15 minute consulting call with Tal, I was able to identify new approaches that I am confident will lead to a significant increase in successful prospect meetings. Tal was friendly, gracious with his time, and a good listener. This session was one of the most helpful resources I have encountered."
Neriya RosnerFounder and CEO of SpecBite"Tal provided me with wise advice. He listened to me and asked great questions that showed an advanced level of understanding and attention, and then gave very helpful advice and shared his ways of thinking on the matter. I was most impressed by his methodical way of thinking and experimenting in sales."
Yakov NedlinFounder at LIBACCORD"Tal is a real professional! I've asked him to provide an opinion on commercialization of a medical device product. What I received is a deep dive into entire world of terms, key players and possibilities and, on the other hand, a clear recommendation and a guidance for proper planning of my next steps."
Sherman Barnes IIHead of Sales & Marketing, Trio Trucking Inc"I had a great experience working with Tal Paperin. He gave me some great insight and ideas about how to take my business to the next dimension. He provides an array of services to help businesses make more money from domestic or international expansion. I would recommend using them for sure."
Huw NierenbergCo-Founder, ePropertyCare"KSW is an incredible resource, but more importantly, there are very few people as talented as Tal when it comes to sales strategy. He helped close a publicly traded company for my startup."
Luisa ArroyaveSenior Manager, Walmart Global Sourcing"I had the pleasure to work with Tal. I can tell that Tal is a great team player, very energetic and enthusiastic to get things done. He was always willing to help and share his experience in international sales and project management. He is practical, analytic with solving skills and nice to have around!"
Gabriel HeifetsHW Lead Engineer, Annapurna Labs (Amazon)"Tal Paperin has everything you want and need in a solutions consulting company: years of experience in both pre and post sales, connections in all the BRIC countries, knowledge in how to standout in many different types of markets, and more ways to increase your company's profitability."
Barak KavCEO at TAG Dental LTD (Global)"Tal has the knowledge and deep understanding to analyze and map the market competition in order to promote the comparative advantage for any category of products. Tal is the one you would like to have as your team leader."
Daniel WeiserSr. Director BD & Sales, Americas at Silicom Ltd."Tal is extremely enthusiastic about his job, smart, professional and thorough, and was a pleasure to work with."
"Tal has great negotiating skills and secured several big deals for the company. He is incredibly capable and is a huge asset to any company that he works for."
Daniel TarlowGK8 by Galaxy (Nasdaq: GLXY)"I had the pleasure of meeting Tal to discuss strategies and ideas for developing my business and improving sales. Tal had excellent ideas and opinions that I will be putting to use in the coming months. I highly recommend Tal for your business."
"After great achievements in a rapidly growing company (Mobileye, an Intel Company), Tal listened carefully and gave concise, precise advice of great value, on negotiating projects by added value and expanding global markets through more personalised channels. He has a rare talent for thinking in-depth and forward. I highly recommend Tal for any of your business endeavours."
Daniel ZatmanCo-Founder, Qii78"Having Tal as a contact is valuable. Having him in your corner is priceless. He is always prepared with insights and market focus, so every minute with him is energised and filled with possibility. He extracts the essence of any business idea and distils it into action and a roadmap to your goal. Highly recommended."
Bar LibachGlobal Head of Sales & BD, MIS Implants Technologies"I worked alongside Tal on the BizDev and Sales team at TAG Dental. I was always impressed by his professionalism and personal qualities. Tal brings creative problem-solving, wide cross-discipline knowledge and a willingness to do whatever it takes to get a productive result. He consistently demonstrated exceptional BizDev and Sales skills."
Hans BronkhorstIT Manager, Bauwatch Group"I needed sound, no-bs advice on sales and marketing for a new business. Tal didn't hesitate to help, and his advice really put things into perspective. It became obvious that Tal is not only an expert in his field, but also a gracious person willing to help others."
Yair RosenzweigVP Sales & Services, Galcon"I had the honor of working with Tal for over a year. He proved himself professional, dedicated and a valuable asset. Tal is methodical with great attention to detail, combined with the ability to see the big picture and excellent people skills, which made him a pivotal figure in every project, and he does it all with a smile."
Rabbi Nosson RodinDirector, Chabad on Campus"We recently had Tal direct a seminar on fundraising for Chabad on Campus Israel rabbis. The feedback was overwhelmingly positive. The presentation was flawless, engaging and very practical. Tal is a pleasure to work with, and his skills in marketing are second to none."
Elisheva HudsonDocumentary Filmmaker, Hudson Films"I had a consult with Tal on LinkedIn and sales strategies and could not recommend him more. He told me clearly and concisely exactly what my next steps were to capitalize on LinkedIn further. He has a huge wealth of knowledge and gives it over in a way that is easy to understand and implement. Highly recommend!"
Sam GinzbergRevenue Architect, SG Consulting"Tal is smart and full of experience. He gave us great insight and ideas on how to make sure we covered all our sales angles, with in-depth market research."
Ariel PeretsOwner & CEO, AP Engineering"Before I knew Tal I did not know the world of global sales. Tal introduced me to a new world I was not aware of and impressed me with his deep knowledge. I am sure he is one of the experts in his field, and I would love to recommend him as one of the best salespeople in the world."
"I had a very helpful discussion with Tal. We took stock of where my startup venture is now, and I got valuable feedback and further guidance on the business validation path I have been pursuing, the results obtained, and what to focus on next to advance the venture."
Phil GuimondSenior DevSecOps Engineer, Optro"Tal Paperin has the uncanny ability to find lessons, especially sales lessons, in every little thing in life, and somehow apply them successfully to the business world. If you are looking for a sales professional who lives, eats and breathes sales, open a dialogue with him."
Udo KaluElectro-Biomedical Engineer, St George's University Hospitals NHS"Tal's insights in business, especially sales, are amazing. I always look forward to reading his thoughts. They are sometimes witty and funny, but always very informative, and they show the forte of his years of experience."
Dovid UrbachSocial Worker, Jerusalem Mental Health Center"Tal has a unique, cut-to-the-chase, no-nonsense style of helping clients find their target market, reach them, and position themselves so they get noticed. He goes the extra mile and gives continuous value, because he cares about your success. Do yourself a favor and reach out to him."
John DvirDigital Marketing Manager, adactive"As the Internet Department Manager at SOURCE, I worked closely with Tal. He has a great ability to communicate with people from around the globe, and his client support and management are exceptional. He is courteous and supportive, and his people skills are outstanding. Tal expanded our online presence by engaging our clients and leads, many of which he found himself. He is also an expert in information gathering and data mining: if it is out there, Tal will find it, sort it and present it in the best way possible."
Kasia WenkerVP of Solutions Engineering, ITS Logistics"Tal is detail-oriented with a professional, easy-going attitude. He is very responsive and easy to work with. He quickly establishes credibility and confidence, and his straightforward manner makes him fun to work with."
Bonnie MeyersBusiness Owner, Unstoppable Learning"Tal is our sales rep for SOURCE. He has been very helpful and very persistent about getting information to me in the format I requested. He has gone above and beyond for me. I highly recommend him."
Helen GottsteinPublic Speaking & Executive Communications"If you are looking for someone who understands sales, Tal is your address. His grasp on the overall sales process, how to move a prospect forward and his on point grasp of how to move your business forward is invaluable. Follow him. Listen to him. Take his advice. Grow your business as a result."
Dovid ShawDirector, WoW Discoveries"Tal is great to work with. He is very professional and highly motivated, and a great source of advice and guidance for moving your business forward."
Ouri FischelVP Business Development, agrematch"Tal is a take-charge person who presents creative ideas and communicates their benefits. He successfully developed several marketing plans for our company. Beyond being an asset to our sales efforts, he wrote effective script modules for our sales representatives and took a leadership role in sales meetings, inspiring and motivating other employees. I highly recommend Tal for any organization."
About
Hands-on operator, not an advisor. I own the number and make the team deliver it. I diagnose where revenue is stuck, then build and train the team, or bring my own, until it moves.
Fractional CRO Pricing
Three part-time levels, plus full-time. One job. From a weekly advisor to a fully embedded CRO. The more of me you take, the more I own, from diagnosis to execution to the number itself. The only thing that changes is how much of my week is on your business.
My brain on call. For founders who want senior direction and a sounding board while they run the day to day themselves.
A real CRO, embedded every day, part-time. The fastest way to senior revenue leadership without a senior salary.
Half my day in your business, every day. Not just steering, driving.
Monthly. No contract. No exit fines. Don't like what I deliver? We're done in a month. Full-time and exclusive is CRO Ownership, $22,000 a month.
Every package also carries a performance share on top of the monthly fee. See how it works.
Places are limited by my hours. I can carry two Growth clients at a time, or one full-time, three to four at Starter, or about ten Advisors. If the level you want is full, I'll tell you on the first call.
See full pricing: CRO ownership, SDR teams & marketing →
Get me, basic, plus AI for $149/mo with TheDealMentor.AI: the system and daily guidance to run the motion yourself.
Outsource the sales function: the people and the leadership, hired, trained and managed for you. See outsourced sales.
Fit
Not a consultant, not a deck, not advice from the side. So this only works for some companies. Here's the honest cut.
How it starts
No proposal stage and no sales process to sit through. Three steps.
Before you ask
No. I own the number and make the team deliver it: I diagnose, build, hire, train and manage. I step into negotiations on large deals. If you have no salespeople, I hire and manage them, in-house for you or on my own payroll.
Week one you get a diagnosis of exactly what's broken. Week two you get the plan. Then the work starts.
It is monthly, with no contract and no exit fines. If you don't like what I deliver, we're done at the end of the month.
From $2,000 a month for a weekly advisor to $22,000 for full-time CRO ownership, plus a performance share on top. Every number is on the pricing page.
If you only need more hands, hire reps. If you need someone to own the strategy, the team and the forecast, that is a fractional CRO. Not sure? See the eight signs.
Yes. Most of my clients are in the US, and I work across North America, Europe and APAC. I speak English, Hebrew, Russian and Chinese.
A 15-minute call, no pitch. You will leave with at least one concrete thing to fix, whether or not we work together.