Market research and a sales machine for Limat

Limat wanted to grow in Western Europe without betting on it blind. I ran the market research to find where the real demand was, focused the push on the UK and Eastern Europe, and built the sales machine to go after those markets. The output was a working sales motion, where most research projects end with a report.

Market research and a Western Europe sales machine, focused on the UK and Eastern Europe

The situation

Limat wanted to grow in Western Europe but did not want to bet on it blind. They needed someone to find where the real opportunity was, then actually go build the sales motion to chase it, not hand over a strategy deck and walk away. The brief was simple: research the market, pick the fights worth picking, and build the machine.

What I did

• Ran the market research to find where the genuine demand and the right entry points were
• Focused the push on the UK and Eastern Europe, the markets that justified the investment
• Built the sales machine to go after those markets, not just a plan on paper

What changed

A research-backed entry into Western Europe, concentrated on the UK and Eastern Europe, with a sales machine built to chase it instead of a report nobody acts on.

Client figures are under NDA, so none are published here. Ask me on a call.