VP of Global Sales at Bacsoft

Bacsoft is an Israeli industrial IoT company, backed by Japan's SUN Corp, selling to water utilities, manufacturers and smart cities. As VP of Global Sales I owned the global sales strategy, recruited and managed distributors across continents, and led the long public-sector deals: RFIs, RFQs and government projects.

Israeli industrial IoT, backed by Japan's SUN Corp, VP of Global Sales

The situation

An Israeli industrial IoT company, backed by Japan's SUN Corp, that made existing equipment smart and connected for water and wastewater utilities, manufacturers and smart cities. The technology was real and the global demand was there, with projects from Peru to Holland to Australia. What was missing was the engine to actually sell complex industrial IoT across borders: a strategy, a distributor network across continents, and the patience to win public-sector deals with long RFI and RFQ cycles.

What I did

• Owned the global sales strategy end to end
• Recruited and managed distributors across continents, from Europe to South America to APAC
• Ran direct B2B sales of SaaS, hardware and services into utilities, manufacturers and municipalities
• Led B2G: RFIs, RFQs and complex government and utility projects across the globe
• Represented the company at international industry shows and managed marketing and marcom

What changed

A global channel and a live B2G pipeline for a small Israeli company selling complex industrial IoT, hardware, software and services, to utilities and governments on five continents.

Client figures are under NDA, so none are published here. Ask me on a call.