International sales and marketing at TAG Medical

TAG Medical made dental implants and digital guided-surgery systems, and needed to sell them into the EU, a cautious and heavily regulated market. I ran international sales across the EU, recruited and managed distributors, and built and ran the entire marketing department.

Dental implants and digital guided surgery, International sales and marketing, EU

The situation

TAG Medical (TAG Dental) made dental implants and digital guided-surgery systems, CAD/CAM kits that hand the surgeon everything needed for a procedure and cut both error and chair time. Pushing that into the EU meant selling into a cautious, heavily regulated, high-trust market where the buyer does not gamble. They needed more than a salesperson. They needed a full commercial function, sales and marketing both.

What I did

• Ran international sales across the EU
• Drove direct B2B sales of dental implants and guided-surgery systems
• Recruited and managed distributors across European markets
• Built and ran the entire marketing department, online and offline, including the company's first video commercials and the launch of its digital CAD/CAM center

What changed

A complete sales and marketing engine for dental implants and guided surgery across Europe: direct sales and a distributor network on one side, a full marketing department on the other.

Client figures are under NDA, so none are published here. Ask me on a call.