Service

Sales Team Building and Training

Reps who can't close are not a people problem. They are a system problem. I build your in-house team and the system that makes them hit quota.

What I do

Recruit and hire SDRs, AEs, BDs, post-sales and tech support
Build a training plan tailored to your ICP and your GTM
Manage the team day to day until they hit quota
Replace who can't, fast, before they burn a year

This builds your in-house team

This service builds and trains your own team, the people, the playbook and the standards that stay inside your company. If you would rather not build in-house at all and have the whole team run for you outside your headcount, that is outsourced sales, a separate engagement.

Tal Paperin training a sales team — Training a sales team, hands-on, not from a slide deck.

Case study

KanduAI

A startup with no sales team and no playbook for one. I built the team and the motion from zero, and kept rebuilding it as the product pivoted.

Hired and trained the SDR team from scratch
Built the outbound playbook the reps actually ran
Rebuilt the motion through two pivots without losing the team

Result: A trained team running a real outbound playbook, not improvising every call.

See more case studies

Common questions

What does sales team building include?

Recruiting, hiring, training and managing your in-house SDRs, AEs and BDs on a playbook that makes them hit quota, and replacing who cannot.

How is this different from outsourced sales?

This builds your own in-house team that stays inside your company. Outsourced sales is a full team run for you outside your headcount.

How fast can a new team be productive?

I build the training and the playbook around your ICP so reps ramp on a system instead of improvising every call.

Tell me where revenue stalled. I'll tell you why.

A 15-minute call, no pitch. You will leave with at least one concrete thing to fix, whether or not we work together.

Book a 15-Minute Call