Sales leadership at LoneStar Tracking

LoneStar Tracking is an IoT business whose founders had little sales and marketing experience. I developed the strategy, implemented a CRM, and built and trained the sales team. It was outsourced sales leadership for a company that needed the function stood up, not a slide deck.

Founder-led IoT business, Outsourced sales leadership

The situation

Marketing was doing its job and generating real interest. The problem was everything that happened after the lead came in. Deals stalled and died because there was no sales engine to convert them and founders who had never sold for a living. They were paying to create demand and watching it leak straight out the bottom.

What I did

• Built the entire sales strategy and motion from scratch
• Selected and implemented the CRM and the full sales stack
• Built the process, the playbook and the pipeline
• Recruited, hired and trained the sales team
• Ran the team and the motion day to day as outsourced sales leadership

What changed

Full VP-level sales leadership at a fraction of the cost of a hire, with a real process catching the demand marketing was paying to create instead of letting it bleed away.

Client figures are under NDA, so none are published here. Ask me on a call.

In their words

Tal has been a pleasure to work with. I own and operate a small business in the IoT sector, and have very little experience in sales and marketing. Tal was able to quickly develop a strategy for us, implement a CRM, and start building and training our sales team. If you are a small (or large) business needing to get your sales and marketing straightened out, Tal is your guy.

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