North American retail for SOURCE Vagabond

SOURCE Vagabond was an Israeli consumer brand almost nobody in the US had heard of, trying to get onto the shelves of large American retailers. I sold direct to large retailers and big-box stores across North America, recruited and managed distributors, and built the positioning that got the brand taken seriously.

Consumer products, North American retail

The situation

An Israeli consumer brand almost nobody in the US had heard of, trying to get onto the shelves of large American retailers and big-box chains. That is the hardest room in the building to walk into as an unknown overseas name, where buyers have every reason to say no and no reason to gamble on you.

What I did

• Sold direct to large retailers and big-box stores across North America
• Recruited and managed distributors to extend the reach
• Built the positioning that got an unknown brand taken seriously by major chains

What changed

An unknown overseas brand turned into product sitting in major North American retail, sold in direct to the big chains and backed by a distributor network.

Client figures are under NDA, so none are published here. Ask me on a call.