Eastern Europe market entry for Palram

Palram, a global manufacturer, had decided there was no money in Eastern Europe and stayed out. Nobody had tested that against the real channel. I built the market-entry strategy, mapped the decision-makers on the ground, led every negotiation, and signed distributors and retail chains across the region.

Global manufacturer, Eastern Europe market entry

The situation

A global manufacturer had looked at Eastern Europe and decided there was no money in it, so they stayed out and left the territory blank on the map. The assumption had never actually been tested against the real channel or the real buyers on the ground. It was a story the company told itself, not a fact.

What I did

• Built the market-entry strategy and the milestone plan
• Mapped the channel and the real decision-makers on the ground
• Led every negotiation personally
• Signed multiple distributors and retail chains across the region

What changed

Product on shelves in a market the company had written off entirely, proving there was real money in Eastern Europe and that the only thing missing had been someone willing to go open it.

Client figures are under NDA, so none are published here. Ask me on a call.