Selling scientific SaaS at Synergix

For Synergix I sold scientific SaaS into universities, research labs and pharma, and wrote the scripts and playbook the reps actually ran. It was sales leadership in technical B2B SaaS: a long, high-trust cycle and buyers who cannot be bluffed.

Scientific SaaS, North America

The situation

Scientific SaaS sold to possibly the hardest buyer there is: universities, research labs and pharma. Technical, skeptical, slow to trust and impossible to bluff. Reps could not wing this one, and the company had no playbook for selling into a room full of scientists who can smell a sales pitch from across the building.

What I did

• Drove direct B2B SaaS sales to universities, research facilities and pharma companies
• Wrote the sales scripts and the playbook the reps actually used
• Led and motivated the sales effort through a long, technical cycle

What changed

SaaS sold into US academia and pharma, a long, technical, high-trust sale, run off scripts and a playbook the reps could execute instead of improvising every call.

Client figures are under NDA, so none are published here. Ask me on a call.