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Market Entry

Practical takes on B2B sales, fractional CRO leadership and go-to-market, from 20-plus years carrying the number on five continents.

July 21, 2026 · 2 min read

OpenAI Is Building a Business Team in Israel. That Tells You Everything.

OpenAI is building a business team in Israel, not a dev center. What that says about turning AI into revenue, and about hiring for results over location.

IsraelAIB2B SalesFractional CRORevenue Leadership
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June 15, 2026 · 2 min read

Antisemitic French Organizers Did Israeli Defense a Favor

France boarded up 30 Israeli defense booths at Eurosatory. It proves outbound beats inbound when your product is proven and your buyers are known.

Outbound SalesB2B SalesIsraelDefense TechGo-To-Market
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June 14, 2026 · 3 min read

Building a B2B Sales Machine in Western Europe

How I build a sales machine in Western Europe: research the market first, then a focused push on the UK and Eastern Europe, built and run hands-on.

Western EuropeMarket ResearchMarket EntryInternational SalesUnited KingdomEastern Europe
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June 13, 2026 · 2 min read

Building a Sales Operation in the United States

How to build and run B2B sales in the US market: the buyer culture, the pitfalls, and the sales team, subsidiary and support operation I build and run there.

US Market EntryInternational SalesMarket EntrySales Team
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June 12, 2026 · 2 min read

Building a Sales Operation in Germany

Selling B2B in Germany: how German buyers actually buy, the Mittelstand, and the sales team, subsidiary and support operation I build and run there.

GermanyInternational SalesMarket EntrySales Team
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June 11, 2026 · 2 min read

Building a Sales Operation in the United Kingdom

Selling B2B in the UK: how British buyers actually buy, and the sales team, subsidiary and support operation I build and run there.

United KingdomInternational SalesMarket EntrySales Team
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June 5, 2026 · 2 min read

Building a Sales Operation in Japan

Selling B2B in Japan: how Japanese buyers actually buy, consensus and trust, and the sales team, subsidiary and support operation I build and run there.

JapanInternational SalesMarket EntrySales Team
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June 3, 2026 · 2 min read

Building a Sales Operation in France

Selling B2B in France: how French buyers actually buy, language and relationships, and the sales team, subsidiary and support operation I build and run there.

FranceInternational SalesMarket EntrySales Team
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June 2, 2026 · 2 min read

Building a Sales Operation in the Netherlands

Selling B2B in the Netherlands: how Dutch buyers actually buy, and the sales team, subsidiary and support operation I build and run there.

NetherlandsInternational SalesMarket EntrySales Team
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May 29, 2026 · 1 min read

I got added to a BDS boycott list. Here is why it helps my business.

A website dedicated to boycotting Israeli companies officially added both me and KSW Solutions to their database. They even gave me my own profile page. After.

IsraelB2B SalesRevenue Leadership
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May 28, 2026 · 2 min read

Building a Sales Operation in China

Selling B2B in China: how Chinese buyers actually buy, why relationships and local presence matter, and the sales operation I build and run there.

ChinaInternational SalesMarket EntrySales Team
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May 27, 2026 · 2 min read

Nike lost $200B making the mistake I see B2B founders make every quarter.

Stock down 75%. They are laying off 1,400 people. The mistake that broke them is one I see B2B founders making every quarter. Smaller scale, different.

Revenue LeadershipB2B SalesMarket Entry
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May 26, 2026 · 2 min read

Building a Sales Operation in South Korea

Selling B2B in South Korea: how Korean buyers actually buy, why hierarchy and relationships matter, and the sales operation I build and run there.

South KoreaInternational SalesMarket EntrySales Team
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May 25, 2026 · 3 min read

Selling to Governments and Large Organizations (B2G): The Long Game Worth Playing

Selling to governments and large organizations is slow and bureaucratic, and one of the most stable assets a company can build. How to play the long game.

B2GGovernment SalesComplex SalesInternational Sales
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May 22, 2026 · 2 min read

Selling B2B in Australia and New Zealand

How to build B2B sales in Australia and New Zealand: how ANZ buyers actually buy, and the sales team, subsidiary and support operation I build and run there.

AustraliaNew ZealandInternational SalesMarket Entry
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May 18, 2026 · 2 min read

Selling B2B in the Nordics: Sweden, Norway, Denmark, Finland and Iceland

How to build B2B sales in the Nordic markets: how Nordic buyers actually buy, and the sales team and support operation I build and run across Northern Europe.

NordicsNorthern EuropeInternational SalesMarket Entry
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May 15, 2026 · 1 min read

Monday added popup ads. Iran closed a strait. The same mistake about leverage.

Popup ads. Inside a paid product. Then, this morning, Bloomberg reported the UAE is fast-tracking a second pipeline to Fujairah. Doubling oil export capacity..

Market EntryGo-To-MarketNegotiation
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May 14, 2026 · 2 min read

Selling B2B in Central and Eastern Europe: Poland, Romania, Hungary and Beyond

How to build B2B sales across Central and Eastern Europe: the buyer culture, the opportunity, and the sales team and support operation I build and run there.

Central EuropeEastern EuropeInternational SalesMarket Entry
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May 10, 2026 · 2 min read

Building a Sales Operation in Brazil

Selling B2B in Brazil: how Brazilian buyers actually buy, relationships and local presence, and the sales team and support operation I build and run there.

BrazilSouth AmericaInternational SalesMarket Entry
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May 8, 2026 · 2 min read

Selling B2B in South America: Brazil, Argentina, Chile and Beyond

How to build B2B sales across South America: the buyer culture, distributors versus direct, and the sales operation I build and run across the region.

South AmericaLatin AmericaInternational SalesMarket Entry
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