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Fractional CMO and Marketing Leadership

Marketing that actually feeds sales. Senior oversight or full ownership of the marketing function, aligned to the number, without a full-time CMO salary.

When you need a fractional CMO

Marketing is running but nobody senior owns whether it actually produces pipeline. Or you have a capable doer who needs direction, prioritization and accountability. That is the gap a fractional CMO fills, without a full-time executive salary.

• Marketing spends but you cannot tie it to revenue
• A capable marketing person needs senior direction and standards
• Sales and marketing point fingers instead of working as one engine
• You are entering a new market and need positioning and demand from zero

What I own

Two levels, depending on what you need. Oversight: senior review of plans, priorities and spend, with clear guidance on what to pursue, pause or stop. Full ownership: I lead the marketing function, its priorities and its people, and I answer for the results.

• Positioning, messaging and the demand-generation plan
• Priorities, budget and what to stop doing
• Alignment between marketing, sales and the executive team
• One accountable owner for marketing performance

Marketing and sales as one engine

Most companies run marketing and sales as two departments that blame each other. I run them as one revenue engine, so the leads marketing creates are the leads sales can actually close. Delivered together with KSW Solutions, the firm I co-lead.