Service
Fractional CMO and Marketing Leadership
Marketing that actually feeds sales. Senior oversight or full ownership of the marketing function, aligned to the number, without a full-time CMO salary.
When you need a fractional CMO
Marketing is running but nobody senior owns whether it actually produces pipeline. Or you have a capable doer who needs direction, prioritization and accountability. That is the gap a fractional CMO fills, without a full-time executive salary.
- Marketing spends but you cannot tie it to revenue
- A capable marketing person needs senior direction and standards
- Sales and marketing point fingers instead of working as one engine
- You are entering a new market and need positioning and demand from zero
What I own
Two levels, depending on what you need. Oversight: senior review of plans, priorities and spend, with clear guidance on what to pursue, pause or stop. Full ownership: I lead the marketing function, its priorities and its people, and I answer for the results.
- Positioning, messaging and the demand-generation plan
- Priorities, budget and what to stop doing
- Alignment between marketing, sales and the executive team
- One accountable owner for marketing performance
Marketing and sales as one engine
Most companies run marketing and sales as two departments that blame each other. I run them as one revenue engine, so the leads marketing creates are the leads sales can actually close. Delivered together with KSW Solutions, the firm I co-lead.
Common questions
What is a fractional CMO?
Senior marketing leadership, part time. I either oversee your marketing or own the function outright, aligned to the revenue number, without a full-time CMO salary or a long-term lock-in.
How is a fractional CMO different from a marketing agency?
An agency runs campaigns and bills for activity. A fractional CMO owns the marketing function, its priorities, budget and people, and answers for whether it produces pipeline. I am not an agency.
Can you run marketing and sales as one function?
Yes, and that is the point. Most companies run marketing and sales as two departments that blame each other. I run them as one revenue engine, so the leads marketing creates are leads sales can actually close. Delivered with KSW Solutions.
Tell me where revenue stalled. I'll tell you why.
A 15-minute call, no pitch. You will leave with at least one concrete thing to fix, whether or not we work together.
Book a 15-Minute Call WhatsApp me