Blog
Market Entry
Practical takes on B2B sales, fractional CRO leadership and go-to-market, from 20-plus years carrying the number on five continents.
Setting Up a US Subsidiary: What to Know Before You Open an Inc
A US subsidiary is the right move for many companies, but most do it in the wrong order. When you actually need one, and what has to come first.
Entering the US Market: The Honest Guide for B2B Companies
The US market is the biggest prize and the most expensive trap at the same time. What you actually need to know before you open an office in New York.
Outsourced VP of Sales: The Smart Way Into a Market Without Burning a Fortune
Why B2B companies skip the full-time VP of Sales and outsource sales leadership instead: the upside, the risks, and when it actually fits.
International trade with Russia boomed this year, despite the so-called "sanctions" many countries imposed after the Ukraine invasion.
Russia's export value grew after the invasion because the biggest buyers stayed outside the sanctions. Markets follow what buyers do, whatever is announced.
A Tel Aviv traffic jam is a four-step lesson in building a business.
This is a traffic jam in Tel Aviv, Israel (due to a protest and a road block). THIS is how you create a business: 1. Identify a need. 2. Come up with a.
A $200M Israeli exit proves the oldest sales rule: go where nobody else will.
Amazon Web Services just bought an Israeli Start-up, CloudEndure for the above sum. What's the lesson we learn? Since the beginning of time, Sales and Business.
Sales is storytelling. Even a boring product has a better story to tell.
Now, you might think that your product or service are borrrring..... and they might be. But there is always a BETTER way to tell the story about and behind.
International Trade and "Local" Brands - not what you thought.
Some Dead Sea cosmetics are now made in China. A case study in how global manufacturing changes what a local brand means and opens new markets.
International Sales, Marketing and Business Development.
I recorded ten short video tips on international sales and marketing, from speaking your client's language to leaving social media and going out.
Your mid-range price can become unaffordable in the next market over.
What a pain!:) Did you ever spent quite some time on proper pricing strategy for your product / service - and placed it within the "medium" range......... and.
Entering a new market? Talk the talk, and learn the culture, not just the language.
I love challenges! Especially if this is going to be helpful.:) The TOPIC - International Sales - I know you guys out there are struggling to GET to new.
Do clients really care if you have worked in their exact industry?
When? Whom to use? A lot of us here are working for different companies, in different sectors, providing various services. How well would a recommendation, or.
Cold Prospecting: Does knocking on doors work?
When I started working in international sales, 15 years ago, I lucked out. Not only did I have a great boss excited to teach me (and was a great teacher) but I.