What’s every Salesman’s dream? The best-case scenario?

What’s every Salesman’s dream? The best-case scenario?

When a client with a clear need, a burning, immediate and costly problem , and with money, authority and desire to solve it - comes to HIM! But is that enough?

Several large, multinational, companies (such as Philips and Strauss) participated in a seminar in Israel, during which they presented quite a few problems they are currently facing , mostly in the Industry 4.0 and Advanced manufacturing areas (but not only).

Those can be easily solved by IoT and SaaS (and a few tweaks to the actual process).

Being in Sales means being able to match a solution to a problem. For that, you need to have the ability to analyze the issues by conducting discovery.

Having a willing partner on the other side is quite helpful…. But it’s not enough.

Remember that it is all about THEM , and not you and your product.

Having the ability to ask the right questions , and listen carefully to the answers.

Having the skill and expertise to TALK and have a conversation , a well-structured, purposeful one.

THOSE should be enough.