In-store product placement is how brick and mortar beats online.

You can use your store and your location to promote ANY brand - and not just as a POP (Point of Purchase).

Though it is known that our days' physical locations / brick and mortars are used for window shopping, and the actual purchase happens on-line - you still can and should use the space for re-marketing, re-targeting and actual Sales.

The ONLY way for you to do that is by being creative and provide an experience. Otherwise, you'll lose to on-line.

Be creative. Generate emotion in your client - and you're in Business!

P. S.