Could you sell spoiled milk to a furniture store? It is the wrong question.

Let's see how good of a Salesperson you are:

Do you think you'd be able to sell spoiled milk to a furniture store?

If not - what if I'd bring you world's best Sales trainer? Do you think you'd be able to then?

If you are amazed by this question so far - good!

Are you SURE that your current product is ready? Is it indeed good and solves someone's problem?

Are you targeting the right market, country and segment?

Those issues must be figured out first - BEFORE you invest in Sales and Marketing.

Tal Paperin