"An eye that sees...and all your deeds inscribed in the Book". Of Social Media.

“Consider three things and you will not come to sin: Know what is above you: an eye that sees and an ear that hears, and all your deeds inscribed in the Book.” , Pirkei Avot 2:1

How is this, 2000 year old saying, connected to the below picture of an Israeli fighter jet - and to social media? And what is the lesson to be learned for business?

Zoom-in on the second pilot (navigator).

The guy took a selfie (probably to use on Social Media) - and this picture of him doing so ended up being Viral.

The lesson I re-learned yet again is very simple. While doing your job - and it doesn't matter what the job is - remember the following:

Whatever you are doing. Whatever you are selling / producing / manufacturing / supplying - and the way you do so - might AND WILL end up on Social Media.

People will read and hear and see all about your "business persona" - and the ripples will go far and wide.

For better or worse.

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Tal Paperin.

Strategist.

Currently holds the position of VP International Business Development at KSW.Solutions, an Israel based, International Consulting and Advising Company.  

www.KSW.Solutions

Tal Paperin was born in the USSR (1981), moved to Israel in 1990. He married an American, speaks Russian, Hebrew, English and Chinese, and has 3 children. After military service in the IDF/IAF (3 years, Master Sergeant, Crew Leader), he graduated Hebrew University (Jerusalem), 2 BAs (International Relations and Affairs + Eastern Asia studies + Chinese). He has over 12 years of diverse professional experience in International Sales and Marketing (B2B/B2C) - with specialization both in Biotec/Pharma/HiTec (SaaS, IoT etc) and Traditional Industries : DIY, Consumer Goods, Agriculture / Fresh Produce.

KSW`s Specialization is in Complex Sales, Strategic Planning, New Markets, Project Management, Negotiations, Distributors Management, Pre - and Post Sales and much more in EU, FSU/CIS, North America, China and APAC.