Guide
Fractional Chief Sales Officer
A fractional Chief Sales Officer owns the sales organization end to end, strategy, structure, team and number, for the part of the week you need, without a full-time executive hire.
What a fractional CSO owns
- Sales strategy, structure and segment or territory design
- The leadership layer and the sales team beneath it
- Comp plans, quotas, the playbook and the process
- The pipeline, the forecast and the number
- Hiring, coaching and the hard personnel calls
CSO, CRO or VP of Sales
A Chief Sales Officer owns the sales organization. A CRO owns all of revenue including marketing and go-to-market. A VP of Sales runs the team day to day. The labels matter less than the work; tell me where revenue is stuck and I will own the right scope.
Senior, hands-on, proven
I have led as VP of Global and International Sales and stepped in as a fractional revenue leader for 30-plus B2B companies. I do not advise from the side; I own the strategy and then run it, hands-on.
Common questions
What is a fractional Chief Sales Officer?
A senior sales executive who owns your sales organization, strategy, team and number part-time, without a full-time CSO salary or long-term lock-in.
How is a CSO different from a CRO?
A CSO owns the sales organization. A CRO owns all of revenue, including marketing and go-to-market. I take on either depending on what you need owned.
What does it cost?
Typically $6,000 to $22,000 a month depending on involvement, billed monthly with no lock-in.
Tell me where revenue stalled. I'll tell you why.
A 15-minute call, no pitch. You will leave with at least one concrete thing to fix, whether or not we work together.
Book a 15-Minute Call