Stop Paying SDR Retainers for Activity. Pay for Meetings.

Here is how most outbound gets sold to you.

You pay a fixed monthly retainer. They hire or assign some SDRs. They send thousands of emails. You get a dashboard full of activity: opens, clicks, sequences, "touches." Maybe you get meetings. Maybe you do not. Either way, the invoice is the same.

I never liked that deal, so I built a different one.

You pay for meetings. Full stop.

You do not pay me to send emails. You do not pay me for leads. You do not pay me for lists. You pay based on the number of qualified sales meetings we actually book on your calendar.

That is the whole model. It is called pay-per-meeting sales development, and it exists because I think you should pay for the result, not the effort.

Here is how it works. You tell me what you sell and who you want to sell it to. Together we define exactly what a relevant prospect looks like: industry, geography, company size, and the specific people inside those companies you want in the room. You approve it. Then we go get them. SDRs, researchers, data, email, LinkedIn, phone, the whole machine, that is our problem, not yours. When someone who matches the profile you approved agrees to a date and time, we have done our job. You take the meeting and sell.

The pricing tracks the meetings

There is a one-time setup fee to build the campaign, then the monthly fee moves with how many meetings we book:

• Up to 3 meetings a month
• 4 to 6 meetings
• 7 to 14 meetings
• 15 or more

A weaker month, you pay less. A stronger month, you pay more. That is intentional. You should not pay the same for three meetings as you would for fifteen. The full ladder is on the pricing page and the service page.

What about no-shows?

Fair question, and here is the straight answer. We count meetings booked, not meetings attended. If a prospect who matched your criteria agreed to a time, the work that created that meeting is done, so it counts and it is paid, even if they later cancel or do not show.

But I am not in the business of billing you for a name on a calendar that never turns into a conversation. So if a booked meeting no-shows, we rebook it for you at no extra charge. The original still counts and is still paid. The free rebooking is a courtesy on top, because what you actually want is the conversation, and we keep working until you get it.

Why I price it this way

Because it aligns us. A retainer pays the same whether you get meetings or not, which means the vendor's incentive is to look busy. My incentive is dead simple: the more meetings I book you, the more I make. There is no dashboard to hide behind. There is one number that matters. How many meetings did we book?

This works best if you already have something to sell and you know what to do when a real prospect shows up. If you can run discovery, demo, qualify and close, I will feed the top of that process. You sell. We book.

Tell me what you sell and who you want to meet. If I think we can reach them, we build the campaign and start putting meetings on your calendar.