Why does this bus cost 15x more in Boston than in Beijing? It is not quality.
Same size, same purpose, same number of passengers.
One costs about $80,000. The other can hit $1.2 million. Quality? Nope..
The American bus is not 15x better. Not even close... Its lifespan is maybe 2x longer.
Nothing to do with the bus itself. It's all about systems.
The more complex the system becomes, the more expensive everything inside it gets.
More procurement layers. More regulation. More management. More approvals. More compliance. More consultants. More overhead. More stakeholders.
Until eventually the system itself becomes more expensive than the actual product.
A lot of companies operate exactly like this now.
I walk into sales organizations where:
- the CRM costs more than the pipeline it helps manage
- 14 people are involved in approving discounts
- sales reps spend more time feeding dashboards than speaking to buyers
- founders pay enterprise pricing for mid-market outcomes
The craziest part is that bloated systems rarely LOOK broken.
Everything appears impressive:
- expensive software
- giant vendor contracts
- reporting structures
- weekly alignment calls
- layers of management
The bus still moves.
That's why nobody questions it.
Until growth slows down. Margins collapse. Sales cycles stretch. And suddenly the company needs layoffs despite record spending.
Most founders are not paying for outcomes anymore.
They're payingsystem tax.
And once you see it, you start seeing it everywhere.
$80K software solving the same problem as the $8K version.
$400K consultants producing PowerPoints an operator could explain in one whiteboard session.
Enterprise workflows built around protecting internal politics instead of serving customers.
The dangerous thing about complexity is that it compounds quietly.
One extra layer sounds reasonable.
Then five years later nobody remembers why half the layers exist.
What's the biggestsystem tax? inside your company right now?
Your sales suck. You don't know why. I do.
A 15-minute call, no pitch. You will leave with at least one concrete thing to fix, whether or not we work together.
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