Eight years ago, telling CEOs not to build a sales team sounded insane.

At the time, most CEOs thought the idea sounded completely backwards.

Why would a company NOT build its own sales department?

My argument was basically this:

Most startups and growing companies cannot actually afford a REAL sales infrastructure.

Not a real one.

Once you calculate the actual cost, it gets ugly fast:

• VP Sales
• SDRs
• AEs
• managers
• recruiters
• onboarding
• training
• ramp-up time
• severance
• failed hires

And the biggest killer?

Time.

One bad VP Sales hire can easily burn 6-12 months.

I know because I was the VP Global Sales & Business Development myself before starting my company.

I kept seeing great products fail to gain momentum because companies tried building enterprise-level sales organizations too early.

So I built a different model.

Instead of building everything from scratch:

• I step in as a Fractional CRO
• we bring the infrastructure
• trained salespeople
• process
• execution
• systems

No endless recruiting. No massive onboarding cycles. No waiting a year for a sales team to become functional.

At first, they tested us in one market.

Then they expanded us into 5 major Western European countries.

And years later, the VP Sales who managed me wrote publicly on LinkedIn:Tal is the one you would like to have as your team leader.

That meant a lot to me because he saw the work up close.

Today everybody knows the word fractional.

8 years ago, most people thought it was crazy.